Facebook is the largest social networking platform on the planet. With over a billion users from every nook and corner of the world, Facebook is indeed a global phenomenon and the best thing that has happened in Digital Marketing space for a long time. Facebook as a part and parcel of the larger social media marketing strategy is leveraged by individuals, SME’s and large enterprises to promote brands, products and businesses. Facebook has immense potential in terms of reach, visibility, perceptibility and prominence in creating an awareness among the larger audience across the globe. Needless to say, by the explosive nature of its invincibility, Facebook has empowered corporations in creating a brand equity, identity for professionals, small to large business houses to grow to manifold levels.

Audience

The audience include but not limited to Digital Marketing students, newbies, Social Media marketing practitioners, and professionals working in online marketing departments of various organizations.