Facebook Ads B2B: Facebook Advertising+ Facebook Ads for B2B

person icon Jyra Galosmo

Facebook Ads B2B: Facebook Advertising+ Facebook Ads for B2B

Groundbreaking B2B Facebook Advertising for Generating Leads & Customers | B2B Facebook Ads + Facebook Marketing

updated on icon Updated on Sep, 2023

language icon Language - English

person icon Jyra Galosmo

architecture icon Marketing,Social Media Marketing,Facebook Ads


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Course Description

This is the ultimate course on business-to-business Facebook advertising and Facebook marketing!

I’ve been advertising on Facebook for over a decade. I was a VP of Marketing for a Google accelerator startup, a global marketing manager for Sony, and I’ve helped countless small businesses with digital advertising and Facebook marketing. I taught college-level digital marketing, and I studied digital marketing at the #1 ranked business school for marketing - the Kellogg School of Management. This is where the father of marketing, Philip Kotler, teaches.

Keep in mind that I plan to expand this course as I get questions from students like you. Also keep in mind that I am a full-stack marketer. That means I’m going to be talking about full-funnel marketing--not just demand generation and not just brand marketing.

Here are some of the key things you’re going to learn in this Facebook marketing course:

  • How to generate leads and convert those leads into paying customers - using highly targeted Facebook ads

  • How to run a proper B2B awareness campaign that reaches customers based on how informed they are

  • How to measure success using key B2B benchmarks and advertising KPIs

  • How to combine Facebook ads with other channels like LinkedIn

  • How to set up retargeting and sophisticated Facebook marketing funnels

  • How to build custom, highly targeted lists

  • How to create and promote content for each stage of the Facebook marketing funnel

  • How to build Facebook ads that B2B buyers will remember

This course is for anyone involved in B2B digital marketing, including consultants and entrepreneurs. Let’s get started!

Who this course is for:

  • Marketing Managers
  • Marketing Consultants
  • Social Media Marketing Managers
  • Marketing Freelancers
  • B2B Marketing Managers
  • Entrepreneurs


What will you learn in this course:

  • Facebook Ads

  • Facebook Advertising

  • Facebook Marketing

  • Facebook


What are the prerequisites for this course?

  • None

Facebook Ads B2B: Facebook Advertising+ Facebook Ads for B2B


Check out the detailed breakdown of what’s inside the course

B2B Facebook Advertising
39 Lectures
  • play icon Objectives 1 08:49 08:49
  • play icon Objectives 2 10:51 10:51
  • play icon Objectives 3 09:05 09:05
  • play icon Lead Gen Targeting 1 05:29 05:29
  • play icon Lead Gen Forms 07:16 07:16
  • play icon Automatic Lead Nurturing 00:56 00:56
  • play icon Message Conversation Ads 03:28 03:28
  • play icon OPTIONAL: 30% increase in revenue by marketing to customers with WhatsApp
  • play icon Look Alike Targeting 05:08 05:08
  • play icon Best practices for building B2B Lookalike audiences
  • play icon Native Targeting & Instagram 05:35 05:35
  • play icon Two Lead Gen Ads 04:40 04:40
  • play icon 3 Things to Test in Direct Response 06:45 06:45
  • play icon Offers Based on Levels of Awareness 04:43 04:43
  • play icon Hard Offer Ads 06:26 06:26
  • play icon Medium Offers 04:14 04:14
  • play icon Group Demos 05:08 05:08
  • play icon Form Incompletes 01:52 01:52
  • play icon Measuring Success 08:05 08:05
  • play icon Retargeting 09:02 09:02
  • play icon Retargeting 2 02:02 02:02
  • play icon Facebook Pixel 01:20 01:20
  • play icon Funnel Content 05:23 05:23
  • play icon Out of Market Buyers 04:09 04:09
  • play icon Clickup Example 02:54 02:54
  • play icon Video Campaigns 06:15 06:15
  • play icon Facebook Benchmarks 07:00 07:00
  • play icon More Benchmarks 11:07 11:07
  • play icon A Million Impressions Campaign Example 06:36 06:36
  • play icon Facebook Awareness 09:19 09:19
  • play icon Successful Ads Examples 02:53 02:53
  • play icon B2B Brand Creative 02:33 02:33
  • play icon B2B Mascots & Emotions 07:44 07:44
  • play icon Make Your B2B Brand FAMOUS 05:38 05:38
  • play icon Other Lessons from the B2B Institute 13:24 13:24
  • play icon Sales Conversations 02:54 02:54
  • play icon How to Win the Ad Auction
  • play icon Case Study: "How monday.com used custom creative to win over realtors"
  • play icon Quiz

Instructor Details

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Jyra Galosmo

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