Emotional Design Thinking & Design Psychology Masterclass

person icon Omer Masood Qureshi

Emotional Design Thinking & Design Psychology Masterclass

A power-packed masterclass on emotional design thinking and design psychology from Starter to Guru !

updated on icon Updated on Sep, 2023

language icon Language - English

person icon Omer Masood Qureshi

architecture icon Personal Development,Emotional Thinking


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Course Description

This course has been designed by consulting cutting edge research on the novel subjects of emotional design, design thinking and design psychology. This power packed training has the potential to give students a whole new perspective on design. All types of designers (UX, Product, Industrial, Graphic, etc..) and marketing and creative managers who have an inquisitive eye can benefit from this training. The first part of the course starts with the very origins of emotional design and psychology. The second part covers how humans connect to design. The third part practically applies all theories in design, citing cases and solved examples. 

The project is a combination of various tasks covering all the video lectures.

  1. Think & Observe 10 designs around you. Consciously try to note what sensation transference they give to the consumers. Write down at least 5 feelings per design.

  2. Study Ford Edsel and figure out the reason for its failure from a design technology perspective.

  3. Take any 5 products, search for a female version of the product, search for a male version and correspond them to the age, gender and status these objects have been created as.

  4. Write down a functional design briefs, user profiles and psychological design briefs for the following items: (minimum 200 words each)

    • An office table

    • A home juicer

    • A handbag


What will you learn in this course:

  • Design Psychology: The roots of design psychology and its practical applications in design.

  • Emotional Design: How to add an emotional experience to design, how to enhance it using other elements and how to maintain design coherence.

  • Design Thinking: Understanding and adding an X factor appeal in design. Understanding conscious and unconscious appeal

  • Jargon: Terminologies of design psychology, major theories, notable cases in history, case studies which enable students to better present their case in the boardroom and offer expert opinions.

  • Design Evaluation: Evaluation and prediction of the potential of a designs to become a market success.


What are the prerequisites for this course?

  • None
Emotional Design Thinking & Design Psychology Masterclass


Check out the detailed breakdown of what’s inside the course

Introduction and historical perspective
3 Lectures
  • play icon Introduction 03:22 03:22
  • play icon The Psychological roots of Design 08:24 08:24
  • play icon Case studies in design Psychology 13:30 13:30
2 Lectures
Practical Applications
3 Lectures

Instructor Details

Omer Masood Qureshi

Omer Masood Qureshi

Scientist, Industrial Designer and Professor

Dr Omer M Qureshi is a PhD in Design and Crash worthiness from the Enzo Ferrari School of Automotive Engineering. University of Modena, Italy. He has been part of of several automotive design and industrial design projects and has worked with the leading design houses including the Ferrari MillieChille Lab and Dappolonia Spa. In Italy and AEDesign in Pakistan. He now runs his own design and crash-worthiness consultancy called Automotive Design and Crash-worthiness Research.

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