Email Marketing. Campaigns, Flows, Segments, ESPs. All-in-One Ultimate Course
Learn to operate the Email Marketing channel, read KPIs, work in ESPs
Email Marketing,Digital Marketing,MailChimp,Marketing Automation,Lead Generation,
Lectures -37
Resources -1
Duration -6.5 hours
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Course Description
This course is about running a direct marketing channel made up of Email and SMS.
Throughout this course we
- create Email Campaigns, Flows and Automations, Popup Forms, work with Segments and Lists;
- edit and create images in applications like Canva, Figma.
- this course covers several Email Service Providers (ESP), namely Klaviyo , Mailchimp and Sendinblue. Some tasks are done in different ESPs to show you the difference in the workflows.
Understand the daily operations and workflow activities required to successfully run this direct marketing channel.
For this course you only need internet access and a browser. No prior experience needed.
All level learners. Beginners who have only started their career in Marketing / IT and Ecommerce business owners who would like to improve their revenue and marketing.
The course is made up of several parts. Part 1 is the theory introduction. We talk about KPIs, Email Service Providers and tools that help you in your daily operations. Parts 2 through 5 are about your daily workflow activities. And one extra part in this course is a collection of insights and workarounds
This course is the right choice for you if
- you are looking for a new job
- looking for clients
- running an Ecommerce business and would like improve your
Revenue and client communications
This is an ultimate all-in-one course and includes everything you need to start your new career!
Goals
What will you learn in this course:
- run and control Email Marketing Channel
- read and control KPIs
- edit and create images in applications like Canva, Figma
- operate Email Service Providers (ESP), namely Klaviyo , Mailchimp and Sendinblue
- understand daily operations and workflow activities required to successfully run Email Marketing Channel
Prerequisites
What are the prerequisites for this course?
- Basic Computer Fundamentals & Terminologies
- Internet access
- Basic understanding of Marketing
- Basic understanding of Ecommerse like Shopify
- Basic understanding of Design and Copywriting
Curriculum
Check out the detailed breakdown of what’s inside the course
Part 1 - What is Email Marketing, FREE vs.PAID Email systems, Tools Overview
11 Lectures
- What is email marketing? 06:03 06:03
- Tools Overview 07:36 07:36
- Paid vs Free Email Service Providers (ESPs) 13:57 13:57
- Paid ESPs Overview 03:18 03:18
- Free ESP MailMerge 07:05 07:05
- Free ESP Mautic 13:57 13:57
- DKIM SPF 08:11 08:11
- Figma vs. Canva 08:43 08:43
- Emails vs SMS 07:58 07:58
- Email Channel KPIs 15:12 15:12
- Personalization overview 12:07 12:07
Part 2 - Email Campaigns, A / B Testing, Emails Personalization
9 Lectures
Part 3 - Email Automations, Flows, Canva and Figma in Email Marketing
6 Lectures
Part 4 - Lists and Segments in Email Marketing
2 Lectures
Part 5 - Popup Forms
2 Lectures
Part 6 - Customer Journey Maps, SMS vs.Emails, What to say to Clients. Daily Tips on Email Marketing.
7 Lectures
Instructor Details
Maxim Maslov
Hello,
I'm so glad to share my knowledge with you!
Please find my courses to grow your knowledge and start a new job or your own business.
Please contact me anytime and I will be glad to reply.
Max
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