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Email Marketing. Campaigns, Flows, Segments, ESPs. All-in-One Ultimate Course

Learn to operate the Email Marketing channel, read KPIs, work in ESPs

Course Description

This course is about running a direct marketing channel made up of Email and SMS.

Throughout this course we

  • create Email Campaigns, Flows and Automations, Popup Forms, work with Segments and Lists; 
  • edit and create images in applications like Canva, Figma.
  • this course covers several Email Service Providers (ESP), namely Klaviyo , Mailchimp and Sendinblue. Some tasks are done in different ESPs to show you the difference in the workflows.

Understand the daily operations and workflow activities required to successfully run this direct marketing channel.

For this course you only need internet access and a browser. No prior experience needed.

All level learners. Beginners who have only started their career in Marketing / IT and Ecommerce business owners who would like to improve their revenue and marketing.

The course is made up of several parts. Part 1 is the theory introduction. We talk about KPIs, Email Service Providers and tools that help you in your daily operations. Parts 2 through 5 are about your daily workflow activities. And one extra part in this course is a collection of insights and workarounds

This course is the right choice for you if

  • you are looking for a new job
  • looking for clients
  • running an Ecommerce business and would like improve your

Revenue and client communications

This is an ultimate all-in-one course and includes everything you need to start your new career!

Goals

  • run and control Email Marketing Channel
  • read and control KPIs
  • edit and create images in applications like Canva, Figma
  • operate Email Service Providers (ESP), namely Klaviyo , Mailchimp and Sendinblue
  • understand daily operations and workflow activities required to successfully run Email Marketing Channel


Prerequisites

  • Basic Computer Fundamentals & Terminologies
  • Internet access
  • Basic understanding of Marketing
  • Basic understanding of Ecommerse like Shopify
  • Basic understanding of Design and Copywriting
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Curriculum

  • What is email marketing?
    06:03
    Preview
  • Tools Overview
    07:36
    Preview
  • Paid vs Free Email Service Providers (ESPs)
    13:57
  • Paid ESPs Overview
    03:18
    Preview
  • Free ESP MailMerge
    07:05
  • Free ESP Mautic
    13:57
  • DKIM SPF
    08:11
  • Figma vs. Canva
    08:43
  • Emails vs SMS
    07:58
  • Email Channel KPIs
    15:12
  • Personalization overview
    12:07
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Email Marketing. Campaigns, Flows, Segments, ESPs. All-in-One Ultimate Course
This Course Includes
  • 6.5 hours
  • 37 Lectures
  • 1 Resources
  • Completion Certificate Sample Certificate
  • Lifetime Access Yes
  • Language English
  • 30-Days Money Back Guarantee

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