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Email Marketing. Campaigns, Flows, Segments, ESPs. All-in-One Ultimate Course

person icon Maxim Maslov

4.4

Email Marketing. Campaigns, Flows, Segments, ESPs. All-in-One Ultimate Course

Learn to operate the Email Marketing channel, read KPIs, work in ESPs

updated on icon Updated on Apr, 2024

language icon Language - English

person icon Maxim Maslov

category icon Email Marketing,Digital Marketing,MailChimp,Marketing Automation,Lead Generation,

Lectures -37

Resources -1

Duration -6.5 hours

4.4

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Course Description

This course is about running a direct marketing channel made up of Email and SMS.

Throughout this course we

  • create Email Campaigns, Flows and Automations, Popup Forms, work with Segments and Lists; 
  • edit and create images in applications like Canva, Figma.
  • this course covers several Email Service Providers (ESP), namely Klaviyo , Mailchimp and Sendinblue. Some tasks are done in different ESPs to show you the difference in the workflows.

Understand the daily operations and workflow activities required to successfully run this direct marketing channel.

For this course you only need internet access and a browser. No prior experience needed.

All level learners. Beginners who have only started their career in Marketing / IT and Ecommerce business owners who would like to improve their revenue and marketing.

The course is made up of several parts. Part 1 is the theory introduction. We talk about KPIs, Email Service Providers and tools that help you in your daily operations. Parts 2 through 5 are about your daily workflow activities. And one extra part in this course is a collection of insights and workarounds

This course is the right choice for you if

  • you are looking for a new job
  • looking for clients
  • running an Ecommerce business and would like improve your

Revenue and client communications

This is an ultimate all-in-one course and includes everything you need to start your new career!

Goals

What will you learn in this course:

  • run and control Email Marketing Channel
  • read and control KPIs
  • edit and create images in applications like Canva, Figma
  • operate Email Service Providers (ESP), namely Klaviyo , Mailchimp and Sendinblue
  • understand daily operations and workflow activities required to successfully run Email Marketing Channel


Prerequisites

What are the prerequisites for this course?

  • Basic Computer Fundamentals & Terminologies
  • Internet access
  • Basic understanding of Marketing
  • Basic understanding of Ecommerse like Shopify
  • Basic understanding of Design and Copywriting
Email Marketing. Campaigns, Flows, Segments, ESPs. All-in-One Ultimate Course

Curriculum

Check out the detailed breakdown of what’s inside the course

Part 1 - What is Email Marketing, FREE vs.PAID Email systems, Tools Overview
11 Lectures
  • play icon What is email marketing? 06:03 06:03
  • play icon Tools Overview 07:36 07:36
  • play icon Paid vs Free Email Service Providers (ESPs) 13:57 13:57
  • play icon Paid ESPs Overview 03:18 03:18
  • play icon Free ESP MailMerge 07:05 07:05
  • play icon Free ESP Mautic 13:57 13:57
  • play icon DKIM SPF 08:11 08:11
  • play icon Figma vs. Canva 08:43 08:43
  • play icon Emails vs SMS 07:58 07:58
  • play icon Email Channel KPIs 15:12 15:12
  • play icon Personalization overview 12:07 12:07
Part 2 - Email Campaigns, A / B Testing, Emails Personalization
9 Lectures
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Part 3 - Email Automations, Flows, Canva and Figma in Email Marketing
6 Lectures
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Part 4 - Lists and Segments in Email Marketing
2 Lectures
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Part 5 - Popup Forms
2 Lectures
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Part 6 - Customer Journey Maps, SMS vs.Emails, What to say to Clients. Daily Tips on Email Marketing.
7 Lectures
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Instructor Details

Maxim Maslov

Maxim Maslov

Hello,

I'm so glad to share my knowledge with you! 

Please find my courses to grow your knowledge and start a new job or your own business.

Please contact me anytime and I will be glad to reply.

Max

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