Understanding Digital Marketing

Basic guide to learn digital media platform.

Key Features

● Learn the concept of marketing in the Digital Era
● Understand the role of the online consumer followed by CRM strategies which organizations can use with the help of the digital medium
● Know the Online Tools for Marketing, various Web tools for building consumer engagement
● Book explains steps to generate the lead for your business

Description

The book discusses various digital media and analyses how the field of marketing can benefit from them. This book is divided into 15 chapters. The Chapters includes, marketing in the Digital Era, starts with an overview of e-marketing followed by the online marketing mix in the digital framework. It then discusses the role of the online consumer followed by CRM strategies that organizations can use with the help of the digital medium to retain and grow customer relationship. Business Drivers in the Virtual World, deals with the realm of social media followed by online branding, building traffic, Web business models, and e-commerce.
Online Tools for Marketing, deals with various Web tools for building consumer engagement, content management, campaign management, consumer segmentation, and building market influence. The Contemporary Digital Revolution deals with the world of online co-creation communities and offers in-depth discussion on Social Media marketing, Email Marketing, Online advertising. Apart from that it also includes how to generate the lead for you business, how to perform the mobile web marketing, how to affiliate marketing. What is Ad Sense and how it is worked how to get approved form ad sense. Introductory part of The Web Analytical Tools. As a Manager any one must aware with the creation of the strategy. So, for that I also add the how to create the digital marketing strategy. Finally, The Freelancer work, how to earn money with digital marketing by doing work as a freelancer. Numerous examples, exhibits, and illustrations have been included to help students assimilate the concepts better.

What will you learn

● Basic concepts of Digital Marketing
● Website Planning & Creation, Search Engine Optimization(SEO)
● PPC Advertising With Google & Optimization
● Google Analytics

Who this book is for

Digital Marketing is designed as a textbook for management students specialising in marketing.

Table of Contents

1. Digital Marketing : An Overview
2. Website Planning & Creation
3. Search Engine Optimization(SEO)
4. PPC Advertising With Google & Optimization
5. Google Analytics
6. Social Media Marketing
7. E – Mail Marketing
8. Online Advertising
9. Lead Generation For Business
10. Mobile Web Marketing
11. Affiliate Marketing
12. Google Adsense & Blogging
13. Digital Marketing – The Web Analytics
14. Creating Digital Marketing Strategy
15. Marketing Money As Freelancer

About the Author

Dishek J. Mankad is a commerce graduate from Saurashtra University, and completed Master's Degree in Computer Application with first class from Hemchandracharya north Gujarat University. He is pursuing Ph.D in Computer Science. He has a 7.5 years of experience in Teaching PG & UG and have good hands on various subject of computer application like BigData, Database Management System, and software engineering.
In his previous job, he was serving the duty of placement cell head. He has published many research papers and attend the many international conference, workshop, and seminar and faculty development program.
He is associated with international journal of computer science and technology (IJCST) as Member of Editorial board. He believes that a teacher must learn new things and explore the new possibilities because that will helps the students.