The Rookie Entrepreneur
A simple story with practical guides on starting and running a sustainable business
Language - English
Updated on Jul, 2022
Entrepreneurship,Business,Business Management,Business Fundamentals
About the Book
Book description
The Rookie Entrepreneur is a manual that comes handy for aspiring entrepreneurs, start-ups, and existing entrepreneurs. It is a relatable story with cradle to maturity practical guides on systems required for a successful business. The Rookie Entrepreneur takes a look at the life of Nneka Badejo, a fictional character, who once excelled in the banking sector until the global economic meltdown, which resulted in her being laid off. After unsuccessfully trying to secure another job, with the nudge of her childhood friend, Rita – a chartered accountant – she decides to turn her hobby for baking into a business. NBSweets, her cake shop, was born. Like most new start-ups, the first few months of her business were not encouraging. At the point of considering giving up, she is introduced to Mrs. Anifowose, an entrepreneur in her 50s, who has been in business for twenty-five years. Anifowose eventually becomes Nneka’s mentor. Through her encouragement, Nneka attends a six months course on Starting and Running a Business, organized by the Nigerian Women Entrepreneur Club (NWEC), a non-profitable organisation dedicated to the development of women in business. NBSweets was on the right track, according to its business plan. Then disaster struck, disrupting every carefully laid plan. How did Nneka react? Did NBSweets bounce back? Find out!
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Author Details
Funke Medun
Funke Medun is the CEO of Leapworld Limited, a full-service business development support (BDS) and human resources consultancy with global alliances. She holds a first degree in Geology, an MBA from the prestigious Lagos Business School (LBS) and currently a doctoral research student. She is an accredited and World bank trained BDS Expert Consultant. She is an associate member of Chartered Institute of Personnel Management (CIPM) and a licensed human resource practitioner (HRPL). She is an alumnae of China Europe International Business School (CEIBS) and IESE Business School, Spain. She is also an alumnae of the United State government funded exchange program academy for women entrepreneurs (AWE). She is an associate member of women in business and management (WIMBIZ) Nigeria, a business coach and mentor, and sits on the board of some organizations.
Funke had about a decade of experience with the top banks Zenith Bank plc and Guaranty Trust Bank plc before joining the consulting industry. She has committed herself to help entrepreneurs, NGOs and already established businesses perform at their best. She has a sleuth of projects that she currently works on and has helped execute in the past such as team lead for the World Bank Growth & Employment (GEM) project; United Nations Industrial Development Organization (UNIDO) HP-LIFE project; Bank Of Industry (BOI) Nigeria BDSP; Lagos State Employment Trust Fund (LSETF) project BDSP & Capacity Building; Women Entrepreneurship & Leadership for Africa (WELA) program, amongst others. Funke is a multi-talented scholar, an author, a vibrant and always up to something, she believes we all can do amazing things!
Funke is also very active in community development. She is a volunteer financial education trainer with the “financial literacy for all” project, Nigeria (in Collaboration with Common Wealth UK) and a life-skills trainer with the Lagos Eko Education project (World Bank funded). She was also a mentor under the Guaranty Trust Bank plc staff mentoring scheme and a peer educator with the Health & Life planning club (Action Health Incorporated, Lagos).
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