Protecting the Brand
Counterfeiting and Grey Markets
About the Book
Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives.
It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business point of view. The authors explore the threats posed by counterfeiting and grey markets to a variety of industries and illuminate what problems these may cause. Before setting forth the range of legal strategies for remedying incidents of counterfeiting and grey markets, the authors outline preventive measures businesses can take to combat the threats, and showcase some of the emerging technologies that can serve as enablers of Brand Protection’s 3 IPRs (3 I’s= Intelligence, Investigation, Innovation; 3 P’s= Protection, Perseverance, Perpetuation; 3 R’s= Remedy, Recovery, Rehabilitation).
Business Expert Press
Since 2008, Business Expert Press has been providing business students and professionals with precise, business information written by experts in their fields. Available in both print and eBook formats, our books can be obtained by consumers through a variety of sources including direct purchase on our website and major online bookstores. Business librarians can purchase our entire Digital Library, published and updated annually, in total, or in various configurations such as topical e-collections or custom bundles, through perpetual access or subscription.
Our students work
with the Best
Become a valued member of Tutorials Point and enjoy unlimited access to our vast library of top-rated Video CoursesSubscribe now
Master prominent technologies at full length and become a valued certified professional.Explore Now