Profiting From Services and Solutions

person icon Business Expert Press

Profiting From Services and Solutions

What Product-Centric Firms Need to Know

person icon Valarie A. Zeithaml

ebook icon Business Expert Press

language icon Language - English

updated on icon Updated on Oct, 2022

architecture icon Service,Operations,Technologies


This eBook includes

Formats : PDF (Read Only)

Pages : 134

ISBN : 9781606497487

Language : English

About the Book

Book description

Designed for executives of companies that manufacture or sell products and students in an MBA program, this book outlines the challenges of launching a service and solutions business within a product-oriented organization. You might view services and solutions as a means to financial growth, reduced revenue volatility, greater differentiation from the competition, increased share of customer budget, and improved customer satisfaction, loyalty, and lock-in; but the authors visualize the transition from products sold to services rendered and identify the challenges that leaders will face during the transformation.

Inside, the authors provide a framework—the service infusion continuum—to describe the different types of services and solutions that a product-rich company can offer beyond warranties, call centers, and websites that support customers in their use of products.

Profiting From Services and Solutions

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Author Details

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Business Expert Press

Since 2008, Business Expert Press has been providing business students and professionals with precise, business information written by experts in their fields. Available in both print and eBook formats, our books can be obtained by consumers through a variety of sources including direct purchase on our website and major online bookstores. Business librarians can purchase our entire Digital Library, published and updated annually, in total, or in various configurations such as topical e-collections or custom bundles, through perpetual access or subscription.


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