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Developing Winning Brand Strategies

person icon Business Expert Press

Developing Winning Brand Strategies

This outstanding new title introduces at a high level the actual relationships

person icon Finskud

ebook icon Business Expert Press

language icon Language - English

updated on icon Updated on Oct, 2022

category icon Business Branding,Branding,Marketing

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This eBook includes

Formats : PDF (Read Only)

Pages : 107

ISBN : 9781606490433

Language : English

About the Book

Book description

This outstanding new title introduces at a high level the actual relationships between branding, strategy, and corporate performance. It provides a fresh perspective on, and approach for, developing robust customer-focused strategy and describes the important role of the brand in competing successfully for stakeholder choice. Developing Winning Brand Strategies adds significant value providing a holistic, in-depth understanding of the business dynamics and consumers' selection criteria enabling management to make informed strategic decisions.

Developing Winning Brand Strategies

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Business Expert Press

Since 2008, Business Expert Press has been providing business students and professionals with precise, business information written by experts in their fields. Available in both print and eBook formats, our books can be obtained by consumers through a variety of sources including direct purchase on our website and major online bookstores. Business librarians can purchase our entire Digital Library, published and updated annually, in total, or in various configurations such as topical e-collections or custom bundles, through perpetual access or subscription.

 




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