101 UX Principles - Second Edition

person icon Packt Publishing

101 UX Principles - Second Edition

101 UX Principles

person icon Will Grant

ebook icon Packt Publishing

language icon Language - English

updated on icon Updated on Jan, 2023

architecture icon User Experience Design,Web Development,Figma


This eBook includes

Formats : PDF (Read Only)

Pages : 454

ISBN : 9781803230511

Language : English

About the Book

Book description

Improve user experience by avoiding common frustrations and focusing on what matters


“This updated version of 101 UX Principles is a delight. It's an educational and fun provocation to look at the world of UX differently – solidly from the user's point of view."

–Elizabeth Churchill, Director of User Experience, Google

“A phenomenal reference guide. Complete with case studies, a record of personal experience, and visual examples, Grant makes it clear why these techniques have found their way into the canon of UX best practices.”

–Jeff Gothelf, Author of Lean UX

“..I recommend it to anyone looking to learn the basics and also for more experienced designers - the author’s candid opinions will force you to revisit some of your established assumptions!"

–Anne Marie-Leger, Staff Product Designer, Shopify

“An absolute must-read, not only for UX designers, but this book is also super relevant for product managers trying to get better at product usability. Two enthusiastic thumbs up!"

–Trent Blakely, Sr. Product Manager, Equinix

Book Description

This book is a manifesto of UX/UI design best practices to help you put the focus back on what really matters: the user. From UX laws to practical UI, color, typography, and accessibility advice, it’s all packed into this easy-to-consult and fun read:

  • Essential UX laws
  • Handy best practices
  • Snippets of technical knowledge for anyone who wants to work in the digital space

101 UX Principles demonstrates the success from best-in-class products and leads the way to delight your users. Keep it on your desk for quick reference, send as a gift to colleagues to build allies, or brandish it as your weapon of choice during meetings to fight for your users’ right to a better digital experience.

Sneak a peek at some of the new and updated principles in this UX design book:

  • Work with user expectations, not against them
  • Make interactive elements obvious and discoverable
  • Optimize your interface for mobile
  • Streamline creating and entering passwords
  • Respect users' time and effort in your forms
  • Use animation with care in user interfaces
  • How to handle destructive user actions
  • Chatbots are usually a bad idea – and how to make them better
  • Use A/B testing to test your ideas
  • Let users give feedback, but don't hassle them
  • Make it clear to users if they're joining or signing-in
  • Only use modal views for blocking actions
  • How complexity can be good for some users

Who is this book for

This book is a distillation of Will's 20+ years of experience in the form of successful design principles to help early career UX designers learn the ropes and provide experienced professionals with new ideas when building their products.

UX/UI designers, product managers, entrepreneurs, aspiring strategists, and anyone creating a digital product, service or a campaign will find this book extremely useful.

101 UX Principles - Second Edition

eBook Preview

Author Details

Packt Publishing

Packt Publishing

Founded in 2004 in Birmingham, UK, Packt's mission is to help the world put software to work in new ways, through the delivery of effective learning and information services to IT professionals.

Working towards that vision, we have published over 6,500 books and videos so far, providing IT professionals with the actionable knowledge they need to get the job done - whether that's specific learning on an emerging technology or optimizing key skills in more established tools.

As part of our mission, we have also awarded over $1,000,000 through our Open Source Project Royalty scheme, helping numerous projects become household names along the way.

Our students work
with the Best

Related eBooks

View More

Annual Membership

Become a valued member of Tutorials Point and enjoy unlimited access to our vast library of top-rated Video Courses

Subscribe now
People having fun around a laptop

Online Certifications

Master prominent technologies at full length and become a valued certified professional.

Explore Now
People having fun around a laptop

Talk to us