Do you want to put in the work to grow your business? if your answer is yes then this course is for
Everyone wants to grow their business, but does everyone want to do the work?
This course is for Business owners and managers, Sales and Marketing Executives, and everyone who
wants to put in the work to grow their business and increase customer acquisition, conversion, and
retention rates. This course breaks down the Customer Journey to basic understanding through the
use of very Practical Case studies providing an opportunity to learn from existing mistakes,
strengths, weaknesses, strategy, and insight.
It's not a quick fix but if you implement all you've learnt your business will experience a minimum
20% increase in customer retention.
The Case Study is set in Nigeria, West Africa but can be implemented anywhere in the world because
these principles are universal.
This is packaged with lessons I have learned from my many years of working with start-ups and
In this course, you will learn details about:
i. Elements of Strategy
ii. The Current Digital Climate
iii. The Customer Journey
iv. The Customer Journey Mapping
v. The Acquisition to Retention Cycle
vi. Distribution Channels
vii. Community Building and Engagement
viii. Real life Practical Case Studies
At the end of this course, you will have practical exercises that will lead you to what your next steps
should be to turn your customers into loyal paying fans.
This course is hands-on, practical, and in-depth and has been designed to help increase your
customer acquisition, conversion and retention rates.
How to infuse technology into Onboarding a Customer at every Level of the Customer Journey.
How to Build and Manage a vibrant online community that will eat out of your hands regardless of what you sell
How to Digitize Your Customer's journey
Practical Case Studies that will teach you how to personalize the principles taught in this course.
Must be interested in Entrepreneurship or is an Entrepreneur
Must be excited to put in the work required to grow a business