Determine Your Target Market

person icon Ken Burke

Determine Your Target Market

Catapult your business into success by learning how to hone in on a target market

updated on icon Updated on Sep, 2023

language icon Language - English

person icon Ken Burke

architecture icon Marketing,Marketing Fundamentals,Sales Skills


30-days Money-Back Guarantee

Training 5 or more people ?

Get your team access to 19,000+ top Tutorialspoint courses anytime, anywhere.

Course Description

Who are you selling to? While entrepreneurial optimism might lead you to believe the entire world is your market, success depends on a focused and detailed definition of your core audience. Demographic profiling is just the start; identifying your target market should also include delving into psycho-graphic characteristics such as belief systems and lifestyle choices.

In addition to providing starter lists of demographic and psychographic attributes that enable you to build a customer persona, this course includes tips for developing your own business-specific market characteristics, with advice specifically for B2B businesses and companies operating across international borders and cultures.

You’ll also access methods for ensuring that the target market you pinpoint is consistent with other elements of your go-to-market strategy, from acquisition marketing channels to pricing and promotions. The opportunity to apply tactics step by step in a workshop exercise empowers you to develop a target market definition unique to your business and in alignment with your startup goals.


What will you learn in this course:

  • What is the “everyone trap” and why is it dangerous?
  • How does defining my target market impact the rest of my business plan?
  • What do investors look for in a target market?
  • What attributes are most valuable when defining the demographics of my target market?
  • Why psycho-graphic profile information should I consider, and why?
  • How can I uncover business-specific market sizing indicators?
  • How many target markets should I focus on?
  • Which areas of my go-to-market strategy are impacted by my target market definition?
Determine Your Target Market


Check out the detailed breakdown of what’s inside the course

1 Lectures
  • play icon Target Market Essentials 04:57 04:57
Importance of Your Target Market
1 Lectures
Target Market Framework
7 Lectures
1 Lectures
Support Materials
1 Lectures

Instructor Details

user profile image

Ken Burke

Course Certificate

User your certification to make a career change or to advance in your current career. Salaries are among the highest in the world.

sample Tutorialspoint certificate

Our students work
with the Best

Related Video Courses

View More

Annual Membership

Become a valued member of Tutorials Point and enjoy unlimited access to our vast library of top-rated Video Courses

Subscribe now
People having fun around a laptop

Online Certifications

Master prominent technologies at full length and become a valued certified professional.

Explore Now
People having fun around a laptop

Talk to us