Create Well-Defined Marketing Objectives

Description

Take your business to new heights by learning how to create a winning marketing strategy starting with crafting well-defined marketing objectives.

Marketing objectives are the ultimate to achieve list for all your marketing activities. But you must set concrete and measurable goals. This course explores the different between week and strong objectives, ideas for types of objectives to set, and includes a workshop that will prepare you for drafting marketing objectives for your own business.

Learning Objectives   

• Learn how to create concrete objectives that boost your marketing effectiveness   
• Create objectives that guide your actions in-step with your execution plan   
• Weigh factors that impact what percentage of your budget you choose to invest in demand creation programs

About Your Instructor

Ken Burke, founder and CEO of The EntrepreneurNOW! Network, is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise class eCommerce software platform used by major merchants generating $2b in online sales through the platform. He sold MarketLive to Vista Equity Partners in 2016. Ken authored the book, “Intelligent Selling: The Art and Science of Selling Online,” as well as hundreds of industry articles. He earned his MBA in Entrepreneurship from University of Southern California -Marshall School of Business, which later awarded him the honor of Entrepreneur of the Year. 

What Will I Get ?

• Learn how to create concrete objectives that boost your marketing effectiveness
• Create objectives that guide your actions in-step with your execution plan
• Weigh factors that impact what percentage of your budget you choose to invest in demand creation programs