Master Creating Well-Defined Marketing Objectives in 30 mins
Take your business to new heights by learning how to create a winning marketing strategy starting with crafting well-defined marketing objectives.
Lectures -6
Resources -3
Duration -25 mins
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Course Description
Take your business to new heights by learning how to create a winning marketing strategy starting with crafting well-defined marketing objectives.
Marketing objectives are the ultimate to achieve list for all your marketing activities. But you must set concrete and measurable goals. This course explores the different between week and strong objectives, ideas for types of objectives to set, and includes a workshop that will prepare you for drafting marketing objectives for your own business.
Learning Objectives
- Learn how to create concrete objectives that boost your marketing effectiveness
- Create objectives that guide your actions in-step with your execution plan
- Weigh factors that impact what percentage of your budget you choose to invest in demand creation programs
About Your Instructor
Ken Burke, founder and CEO of The EntrepreneurNOW! Network, is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise class eCommerce software platform used by major merchants generating $2b in online sales through the platform. He sold MarketLive to Vista Equity Partners in 2016. Ken authored the book, “Intelligent Selling: The Art and Science of Selling Online,” as well as hundreds of industry articles. He earned his MBA in Entrepreneurship from University of Southern California -Marshall School of Business, which later awarded him the honor of Entrepreneur of the Year.
Goals
What will you learn in this course:
- Learn how to create concrete objectives that boost your marketing effectiveness
- Create objectives that guide your actions in-step with your execution plan
- Weigh factors that impact what percentage of your budget you choose to invest in demand creation programs
Curriculum
Check out the detailed breakdown of what’s inside the course
Introduction
1 Lectures
- Marketing Plan Objectives Explained 06:47 06:47
Marketing Plan Objectives
3 Lectures
Workshop
1 Lectures
Support Materials
1 Lectures
Instructor Details
Ken Burke
Course Certificate
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