Create a Profitable Pricing Strategy - The Fundamentals
Create a Profitable Pricing Strategy
Business,Business Strategy,Pricing
Lectures -11
Resources -2
Duration -22 mins
30-days Money-Back Guarantee
Get your team access to 10000+ top Tutorials Point courses anytime, anywhere.
Course Description
Pricing can determine whether your business succeeds or fails – yet too many entrepreneurs rely on guesswork or back-of-the-napkin calculations to set prices. This learning stream reveals a proven methodology for developing a pricing strategy, as well as ways to increase customer perceptions of value so you can justify higher prices and boost margins.
The price you set for your product or service broadcasts its value to potential customers. This course provides an overview of the many variables that impact the pricing, pricing models, and using competitive analysis to achieve competitive pricing and healthy margins.
About Your Instructor
Ken Burke, founder and CEO of The EntrepreneurNOW! Network, is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise class eCommerce software platform used by major merchants generating $2b in online sales through the platform. He sold MarketLive to Vista Equity Partners in 2016. Ken authored the book, “Intelligent Selling: The Art and Science of Selling Online,” as well as hundreds of industry articles. He earned his MBA in Entrepreneurship from University of Southern California -Marshall School of Business, which later awarded him the honor of Entrepreneur of the Year.
Goals
What will you learn in this course:
- The best pricing model to you for your business
- The drivers that that can influence your pricing strategy
- How to create a higher perceived value and charge a higher price for that
- How pricing and margins work together
Curriculum
Check out the detailed breakdown of what’s inside the course
Introduction
1 Lectures
- Pricing Strategy Overview 02:59 02:59
What Pricing Communicates to Your Customers
5 Lectures
Pricing Model Basics
4 Lectures
Support Materials
1 Lectures
Instructor Details
Ken Burke
Course Certificate
Use your certificate to make a career change or to advance in your current career.
Our students work
with the Best
Related Video Courses
View MoreAnnual Membership
Become a valued member of Tutorials Point and enjoy unlimited access to our vast library of top-rated Video Courses
Subscribe nowOnline Certifications
Master prominent technologies at full length and become a valued certified professional.
Explore Now