Create a Profitable Pricing Strategy - The Fundamentals

person icon Ken Burke

Create a Profitable Pricing Strategy - The Fundamentals

Create a Profitable Pricing Strategy

updated on icon Updated on Sep, 2023

language icon Language - English

person icon Ken Burke

architecture icon Business,Business Strategy,Pricing


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Course Description

Pricing can determine whether your business succeeds or fails – yet too many entrepreneurs rely on guesswork or back-of-the-napkin calculations to set prices. This learning stream reveals a proven methodology for developing a pricing strategy, as well as ways to increase customer perceptions of value so you can justify higher prices and boost margins. 

The price you set for your product or service broadcasts its value to potential customers. This course provides an overview of the many variables that impact the pricing, pricing models, and using competitive analysis to achieve competitive pricing and healthy margins.

About Your Instructor

Ken Burke, founder and CEO of The EntrepreneurNOW! Network, is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise class eCommerce software platform used by major merchants generating $2b in online sales through the platform. He sold MarketLive to Vista Equity Partners in 2016. Ken authored the book, “Intelligent Selling: The Art and Science of Selling Online,” as well as hundreds of industry articles. He earned his MBA in Entrepreneurship from University of Southern California -Marshall School of Business, which later awarded him the honor of Entrepreneur of the Year.


What will you learn in this course:

  • The best pricing model to you for your business 
  • The drivers that that can influence your pricing strategy
  • How to create a higher perceived value and charge a higher price for that
  • How pricing and margins work together
Create a Profitable Pricing Strategy - The Fundamentals


Check out the detailed breakdown of what’s inside the course

1 Lectures
  • play icon Pricing Strategy Overview 02:59 02:59
What Pricing Communicates to Your Customers
5 Lectures
Pricing Model Basics
4 Lectures
Support Materials
1 Lectures

Instructor Details

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Ken Burke

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