Create a Go-To-Market Strategy That Drives Revenue Growth

When you think of going to market, what do you think about? Maybe launching a product. Perhaps, advertising. Or even SEO.

Before you do any of that, however, you need a plan. An outline that lays out exactly how to do those things. That plan should be very specific and detailed. But can seem daunting if you don’t know where to start.

In this course, we’ll show you exactly where to start in creating your go-to-market strategy. Beginning with finding a quality about your business that separates you from the competition. You’ll also learn how to build a compelling value proposition, and properly define your target market. This course will teach you how to create a solid plan to beat out the competition, and enhance the customer experience through uniqueness.

Learning Objectives

• What is a competitive advantage?   
• How to position your business for success.   
• How to find and segment your target market.   
• Determine the unquie value that your business offers that no one else does   
• Learn to craft a compelling company story.   
• Develop attributes that sets your business apart from the competition.

About Your Instructor

Ken Burke, founder and CEO of The EntrepreneurNOW! Network, is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise class eCommerce software platform used by major merchants generating $2b in online sales through the platform. He sold MarketLive to Vista Equity Partners in 2016. Ken authored the book, “Intelligent Selling: The Art and Science of Selling Online,” as well as hundreds of industry articles. He earned his MBA in Entrepreneurship from University of Southern California -Marshall School of Business, which later awarded him the honor of Entrepreneur of the Year.