Create a Go-To-Market Strategy That Drives Revenue Growth

person icon Ken Burke

Create a Go-To-Market Strategy That Drives Revenue Growth

Learn how to develop a winning go-to-market strategy that consistently drives revenue growth month after monthusing proven methodology and techniques.

updated on icon Updated on Sep, 2023

language icon Language - English

person icon Ken Burke

architecture icon Business,Business Strategy


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Course Description

When you think of going to market, what do you think about? Maybe launching a product. Perhaps, advertising. Or even SEO.

Before you do any of that, however, you need a plan. An outline that lays out exactly how to do those things. That plan should be very specific and detailed. But can seem daunting if you don’t know where to start.

In this course, we’ll show you exactly where to start in creating your go-to-market strategy. Beginning with finding a quality about your business that separates you from the competition. You’ll also learn how to build a compelling value proposition, and properly define your target market. This course will teach you how to create a solid plan to beat out the competition, and enhance the customer experience through uniqueness.

Learning Objectives

  • What is a competitive advantage?   
  • How to position your business for success.   
  • How to find and segment your target market.   
  • Determine the unquie value that your business offers that no one else does   
  • Learn to craft a compelling company story.   
  • Develop attributes that sets your business apart from the competition.

About Your Instructor

Ken Burke, founder and CEO of The EntrepreneurNOW! Network, is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise class eCommerce software platform used by major merchants generating $2b in online sales through the platform. He sold MarketLive to Vista Equity Partners in 2016. Ken authored the book, “Intelligent Selling: The Art and Science of Selling Online,” as well as hundreds of industry articles. He earned his MBA in Entrepreneurship from University of Southern California -Marshall School of Business, which later awarded him the honor of Entrepreneur of the Year.


What will you learn in this course:

  • What cues can I take from my product or service offering to inform my positioning?
  • What role does competition play in positioning?
  • How can I identify which elements of the business to emphasize for positioning?
  • How can I find out what matters to customers about my offering?
  • Which areas of my go-to-market strategy are impacted by my target market definition?
  • How does defining my target market impact the rest of my business plan?
  • What attributes are most valuable when defining the demographics of my target market?
  • Why psycho-graphic profile information should I consider, and why?
  • How many target markets should I focus on?
  • Which aspects of my business plan are driven by the unique value proposition?
  • Which is more important — the uniqueness of my business, or the value it provides?
  • What kinds of benefits resonate with customers?


What are the prerequisites for this course?

  • No Requirements
Create a Go-To-Market Strategy That Drives Revenue Growth


Check out the detailed breakdown of what’s inside the course

Create a Unique Competitive Advantage
9 Lectures
  • play icon Unique Competitive Advantage Explained 04:54 04:54
  • play icon Unique Competitive Advantage - Company Examples 02:58 02:58
  • play icon How to Determine Your Unique Competitive Advantage 00:23 00:23
  • play icon Step 1 - Evaluate Your Strengths 01:38 01:38
  • play icon Step 2 - Evaluate Your Competitive Landscape 02:34 02:34
  • play icon Step 3 - Identify Your Unique Competitive Advantage 04:01 04:01
  • play icon Step 4 - Test Your Unique Competitive Advantage 01:59 01:59
  • play icon Common Mistakes 01:35 01:35
  • play icon Workshop - Unique Competitive Advantrage In Action 02:55 02:55
Position Your Product or Service in Action
16 Lectures
Determine Your Target Market
10 Lectures
Build a Compelling Value Proposition
15 Lectures
1 Lectures

Instructor Details

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Ken Burke

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