Create a Compelling Event - Close More Deals Faster!
Learn what a compelling event is and how to create them
Event Planning,Marketing,Marketing Fundamentals
Lectures -5
Resources -1
Duration -8 mins
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Course Description
Welcome to this micro-course on Create a Compelling Event. This is one of the best sales tools you can use to get someone to sign on the dotted line. Closing deals is not the easiest thing to do, but when you can create a compelling event you can actually move deals forward faster, get them closed, and get the customer up and running on your product or service.
Learning Objectives
- Learn what a compelling event is and how to create them
- Learn how to create manufactured compelling events that drive decision making for your prospect or customer.
- Learn how to discover and leverage compelling events of your customers to get them to commit
About Your Instructor
Ken Burke, founder and CEO of The EntrepreneurNOW! Network, is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise class eCommerce software platform used by major merchants generating $2b in online sales through the platform. He sold MarketLive to Vista Equity Partners in 2016. Ken authored the book, “Intelligent Selling: The Art and Science of Selling Online,” as well as hundreds of industry articles. He earned his MBA in Entrepreneurship from University of Southern California -Marshall School of Business, which later awarded him the honor of Entrepreneur of the Year.
Goals
What will you learn in this course:
- Learn what a compelling event is and how to create them
- Learn how to create manufactured compelling events that drive decision making for your prospect or customer
- Learn how to discover and leverage compelling events of your customers to get them to commit
Prerequisites
What are the prerequisites for this course?
- No Requirements
Curriculum
Check out the detailed breakdown of what’s inside the course
Create a Compelling Events
5 Lectures
- Introduction to Compelling Events 01:57 01:57
- Using Cusotmer Driven Compelling Events 02:12 02:12
- Using Manufactured Compelling Events 03:16 03:16
- Take Action 01:27 01:27
- Support Materials
Instructor Details
Ken Burke
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