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Create a Compelling Event - Close More Deals Faster!

person icon Ken Burke

4

Create a Compelling Event - Close More Deals Faster!

Learn what a compelling event is and how to create them

updated on icon Updated on Apr, 2024

language icon Language - English

person icon Ken Burke

English [CC]

category icon Event Planning,Marketing,Marketing Fundamentals

Lectures -5

Resources -1

Duration -8 mins

4

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Course Description

Welcome to this micro-course on Create a Compelling Event.  This is one of the best sales tools you can use to get someone to sign on the dotted line.  Closing deals is not the easiest thing to do, but when you can create a compelling event you can actually move deals forward faster, get them closed, and get the customer up and running on your product or service.

Learning Objectives

  • Learn what a compelling event is and how to create them   
  • Learn how to create manufactured compelling events that drive decision making for your prospect or customer.
  • Learn how to discover and leverage compelling events of your customers to get them to commit

About Your Instructor

Ken Burke, founder and CEO of The EntrepreneurNOW! Network, is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise class eCommerce software platform used by major merchants generating $2b in online sales through the platform. He sold MarketLive to Vista Equity Partners in 2016. Ken authored the book, “Intelligent Selling: The Art and Science of Selling Online,” as well as hundreds of industry articles. He earned his MBA in Entrepreneurship from University of Southern California -Marshall School of Business, which later awarded him the honor of Entrepreneur of the Year.

Goals

What will you learn in this course:

  • Learn what a compelling event is and how to create them
  • Learn how to create manufactured compelling events that drive decision making for your prospect or customer
  • Learn how to discover and leverage compelling events of your customers to get them to commit

Prerequisites

What are the prerequisites for this course?

  • No Requirements
Create a Compelling Event - Close More Deals Faster!

Curriculum

Check out the detailed breakdown of what’s inside the course

Create a Compelling Events
5 Lectures
  • play icon Introduction to Compelling Events 01:57 01:57
  • play icon Using Cusotmer Driven Compelling Events 02:12 02:12
  • play icon Using Manufactured Compelling Events 03:16 03:16
  • play icon Take Action 01:27 01:27
  • play icon Support Materials

Instructor Details

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Ken Burke

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