Copywriting: B2B Copywriting, Content Writing, Copy Writing
Copywriting to Get 100s of New B2B Customers with Copywriter Skills, Content Writing, Content Strategy, Content Creation
Marketing,Copywriting,Marketing Fundamentals
Lectures -68
Resources -3
Duration -8 hours
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Course Description
Learn how to get more customers in this groundbreaking, definitive course on B2B copywriting and content marketing.
Master the art & science of copywriting to push people down your funnel to become active, paying customers, instead of just "leads." Generate pipeline revenue and serious financial results instead of inflating vanity metrics, such as captured "emails" that never convert into paying customers. This is the ultimate course on B2B copywriting and content marketing!
Learn how to...
Develop a full-funnel B2B content marketing & copywriting plan
Write copy that changes people's minds and gets them to buy your product
Nurture leads so they actually become paying customers
Write proven and effective ads for LinkedIn and other copywriting channels
Write persuasive headlines that persuade people to do what you want
Acquire new customers
Avoid common B2B content marketing & copywriting mistakes
Mimic successful, proven ads for lead generation and nurturing
I will reveal...
My SPF framework for high-level copywriting
How to apply persuasive marketing psychological principles
Map copy to stages of awareness and funnel progression
This course is for business-to-business copywriting contractors, marketing managers, entrepreneurs, and anyone else responsible for marketing content. This copywriting course applies to companies of all sizes, including startups and the Fortune 500. This does NOT, however, apply to people looking for a course on search-engine optimization (SEO).
I'll show you examples of...
Lead generation ads and copywriting
Lead nurturing ads and copywriting
Copywriting case studies
Email copywriting
Copywriting to generate meetings for the sales team
Let's get copywriting!
Who this course is for:
- B2B Marketers
- Entrepreneurs
- Copywriters
- Content Writers
- Writers
Goals
What will you learn in this course:
B2B Copywriting
B2B Content Strategy
B2B Content Marketing
B2B Marketing
Copywriting
Copy Writing
Content Writing
Lead Generation
Prerequisites
What are the prerequisites for this course?
Experience in B2B
Curriculum
Check out the detailed breakdown of what’s inside the course
SPF Framework for B2B Copywriting
14 Lectures
- Copywriting Introduction 07:15 07:15
- Chatbot example continued 07:55 07:55
- OPTIONAL: Building a Funnel Campaign in LinkedIn 09:28 09:28
- Psychology 1 - Reactance Copywriting 08:54 08:54
- Psychology 2 - Endowment Copywriting 07:42 07:42
- Task: Endowment Copywriting
- Psychology 3 - Distance Copywriting 06:14 06:14
- Psychology 4 - Uncertainty Copywriting 07:49 07:49
- Psychology 5 - Corroborating Evidence Copywriting 06:35 06:35
- Copywriting Funnel 1 11:55 11:55
- Copywriting Funnel 2 18:58 18:58
- Writing Case Studies Copy 12:00 12:00
- Tactical Copywriting Frameworks 11:00 11:00
- SPF Copywriting Framework Workbook 13:32 13:32
B2B Copywriting Mistakes
2 Lectures
Case Studies & Tactical Copywriting Frameworks
4 Lectures
Cold Email Copywriting
21 Lectures
Miscellaneous Copywriting Tips
3 Lectures
Lead Nurturing Copywriting
18 Lectures
Direct-Response Demand Generation Copywriting
6 Lectures
Instructor Details
Jyra Galosmo
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