Content Marketing Masterclass: Create Content That Sells
Created by Brad Merrill, Last Updated 30-Nov-2020, Language:English
Content Marketing Masterclass: Create Content That Sells
Master content marketing to grow your business: content creation, promotion, copywriting, SEO, email marketing, & more!
Created by Brad Merrill, Last Updated 30-Nov-2020, Language:English
What Will I Get ?
- Increase your sales, traffic, and brand recognition using the power of digital content
- Grow a business from scratch or build upon your existing strategy
- Understand the cognitive buying journey and how your content can inspire people to take action
- Optimize your website for content marketing and drive profitable user action
- Develop a system for consistently generating new content ideas
- Understand the importance of effective writing and how to become a better writer
- Become familiar with some of the most effective types of content
- Generate an endless stream of valuable content by repurposing what you've already created
- Optimize your site for search engines to drive a consistent stream of free traffic
- Promote your content and drive traffic from a wide variety of sources
- Use valuable content to grow your email list and build an effective sales funnel
- Learn about external marketing channels like Facebook, Twitter, and Instagram
- Collect and analyze data to measure your results and optimize future campaigns
Requirements
- No prior marketing experience required.
Description
Welcome to the Content Marketing Masterclass, a complete guide to growing your business in the modern world using the power of digital content.
I've spent more than a decade working at the intersection of business and media, which has provided me with a unique competitive advantage as we've entered this world where every company is expected to be a media company.
In this course, you'll learn exactly what it takes to plan and execute a content marketing strategy that drives your business forward. By the end, you'll have all the tools you need to successfully market your products and services in the digital age.
Here are some of the things we'll cover:
Classic Marketing Fundamentals: Basic principles from the "old world" of marketing that you'll need to understand for this course. Beginners are welcome here!
Content Marketing Essentials: What content marketing is, how it works, how to tell a compelling story, and how to create detailed buyer personas to guide your approach.
Web Design: How to optimize your website for content marketing and build a well-oiled, lead-generating machine.
Generating Content Ideas: Develop a system for getting to know your audience and consistently generating new content ideas.
Copywriting: We'll discuss why effective writing is so important, and you'll learn all about headlines, structure, vocabulary, tone, calls-to-action, editing, as well as a number of tips to help you become a better writer overall.
Types Of Content: Learn about the most effective types of content, and see more than a dozen specific content ideas that you can steal and apply to your own strategy.
Content Formats & Repurposing: Get familiar with various content formats and learn how to create an endless stream of fresh content simply by repurposing what you've already created.
SEO (Search Engine Optimization): Everything you need to know to optimize your site for search engines and drive free, organic search traffic to your content.
Content Promotion: Learn to actively promote your content and drive traffic from a variety of sources.
Email Marketing: Use valuable opt-in incentives to grow your email list, bring people into your sales funnel, and build deeper relationships with your audience.
External Marketing Channels: Learn how platforms like Facebook, Twitter, and Instagram can tie right into your overall content strategy.
Measuring Your Results: Collect and analyze data to measure the results of your content marketing efforts, and ensure that you're always making progress toward your goals.
As you can see, this course covers a lot of ground, and you should walk away with a professional-level understanding of how to market products and services in the modern world. You can apply this knowledge to grow your own business, or to boost your marketing career with your employer or clients.
30-day money-back guarantee. If you're not satisfied, you get a full refund—no questions asked.
With all of that in mind, I hope to see you inside!
Course Content
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Introduction
1 Lectures 00:06:46-
Introduction
Preview00:06:46
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Classic Marketing Fundamentals
4 Lectures 00:11:09-
What Is Marketing?
Preview00:03:32 -
How Marketing Has (And Hasn't) Changed
00:02:54 -
Understanding The Cognitive Buying Journey (And Funnels!)
00:03:45 -
A Word Of Warning
00:00:58
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Content Marketing Essentials
4 Lectures 00:17:06-
What Is Content Marketing and How Does It Work?
Preview00:03:46 -
Defining Your Goals
00:02:41 -
The Importance of Storytelling: How To Tell Compelling Stories
00:06:08 -
How To Create Detailed Buyer Personas
00:04:31
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Web Design
7 Lectures 00:14:17-
Why Good Design Matters
Preview00:02:55 -
The Importance of Responsive Design
00:02:18 -
How Minimizing Your Design Can Maximize Your Results
00:02:22 -
Why You Should Be Using Landing Pages (And When)
00:02:22 -
Baking Social Proof Into Your Site
00:01:19 -
Planning For Edge Cases
00:00:53 -
Why I Recommend Using WordPress
00:02:08
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Generating Content Ideas
7 Lectures 00:11:20-
The Importance Of Having A Reliable Ideation System
00:00:45 -
Creation Begins With Consumption
00:02:13 -
Conducting A "Brain Dump"
00:01:19 -
The #1 Tool For Content Research And Competitive Analysis
00:02:05 -
Questions Straight From Your Target Audience
00:01:33 -
Eavesdropping On Niche Communities
00:02:02 -
How Your Existing Audience And Content Can Help You Generate New Ideas
00:01:23
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Copywriting
7 Lectures 00:22:32-
The Importance of Effective Writing
00:02:40 -
How To Write Perfect Headlines
00:03:59 -
Matching Your Audience's Tone And Vocabulary
00:01:45 -
Maintaining Focus With Your Content
00:01:08 -
How To Write A Call-To-Action
00:03:15 -
How Grammatical Errors Can Cripple Your Marketing Efforts
00:02:30 -
How To Become A Better Writer
00:07:15
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Types of Content
14 Lectures 00:26:44-
Content Types Intro
00:00:33 -
How To Create Epic List Content
00:02:35 -
Teaching Your Audience With Tutorials
00:02:05 -
Two Approaches To Q&A Content
00:02:02 -
Interviews & Profiles
00:02:41 -
Combining A List With An Interview
00:02:03 -
How To Create Valuable Reviews And Comparisons
00:02:13 -
Working News Into Your Content Strategy
00:01:09 -
Creating Valuable Roundups And Resource Lists
00:01:04 -
Thought, Opinion and Controversy
00:01:44 -
Stories As A Content Format
00:02:33 -
Statistics And Original Research
00:01:29 -
Presenting Complex Data For Visual Learners
00:01:28 -
How To Write A Case Study That Turns Readers Into Buyers
00:03:05
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Content Formats & Repurposing
3 Lectures 00:08:03-
Content Formats
00:02:27 -
How To Generate An Endless Stream Of Fresh Content
00:01:33 -
Watch Me Turn One Video Interview Into More Than A Dozen Pieces Of Content
00:04:03
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SEO (Search Engine Optimization)
9 Lectures 00:30:20-
A Brief Introduction To SEO
Preview00:03:26 -
Understanding Search Engines
00:03:35 -
Basic Site Setup For SEO
00:03:43 -
Titles and Meta Descriptions
00:03:51 -
Themes and Template Settings
00:05:17 -
How To Select The Right Keywords And Create High-Ranking Content On Any Topic
00:05:19 -
Does Keyword Density Matter?
00:01:54 -
Internal Links
00:02:10 -
Image Optimization
00:01:05
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Content Promotion
8 Lectures 00:16:26-
Why Promotion Is Important
Preview00:01:07 -
Strategic Collaboration
00:02:11 -
A Simple Way To Get Leading Influencers To Share Your Content
00:01:44 -
Teasing Your Content On Social Media
00:01:48 -
How To Get Your Content Featured In Popular Resource Lists
00:01:24 -
Don't Neglect This Free Source of On-Demand Traffic
00:01:08 -
How To Promote Your Content In Groups & Niche Communities (Without Being Spammy)
00:03:01 -
An Extremely Effective Way To Significantly Grow Your Audience Overnight
00:04:03
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Email Marketing
8 Lectures 00:22:09-
Why An Email List Is Essential For Your Marketing
Preview00:03:17 -
How To Entice People To Opt In To Your List
00:06:55 -
Standard Opt-In Forms
00:02:17 -
High-Profile Opt-In Forms
00:02:29 -
How To Turn Commenters Into Subscribers
00:00:56 -
A Counterintuitive Strategy To Increase Your Conversion Rates
00:01:02 -
Using Social Proof To Grow Your Email List
00:01:07 -
Nurturing Your List: The Key To Maintaining Relationships Over Time
00:04:06
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External Marketing Channels
6 Lectures 00:24:00-
External Channels Intro
Preview00:03:37 -
Facebook Pages & Ads
00:04:45 -
The Perfect Facebook Ad Funnel (For Leads)
00:02:57 -
Facebook Groups
00:04:01 -
Marketing On Twitter
00:03:30 -
Marketing On Instagram
00:05:10
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Measuring Your Results
3 Lectures 00:04:44-
The Importance Of Data
00:00:46 -
Which Data Should You Be Monitoring?
00:02:49 -
Moving Forward: What To Do With Your Data
00:01:09
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The Next Steps
1 Lectures 00:00:39-
The Next Steps
00:00:39
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