Blogging Masterclass: How To Build A Successful Blog In 2020
Created by Brad Merrill, Last Updated 01-Dec-2020, Language:English
Blogging Masterclass: How To Build A Successful Blog In 2020
Build a successful blog using these proven blogging strategies for content, promotion, list building, and monetization
Created by Brad Merrill, Last Updated 01-Dec-2020, Language:English
What Will I Get ?
- Build a successful blog from scratch, or take your existing blog to the next level
- Develop the mindset of a successful blogger
- Discover a blogging niche that is both profitable and interesting
- Build a beautiful website using WordPress
- Develop a system to plan new content, and never run out of ideas again
- Understand the importance of effective writing and how to become a better writer
- Become familiar with some of the most effective types of blog content
- Generate an endless stream of fresh content by repurposing what you've already created
- Optimize your website for search engines to drive a consistent stream of free traffic
- Get your content in front of people using a variety of free promotion strategies
- Grow an email list that allows you to generate traffic and revenue on demand
- Build a profitable business around your content and turn your blog into a revenue-generating asset
Requirements
- No prior knowledge is necessary. This course starts with the basics before diving into more advanced tips and strategies.
- The main requirement is a willingness to commit to the process and put in the work. This course outlines the steps, but it's up to you to take action and do what it takes to make your blog a success.
- To get your blog up and running, please note you will need to purchase a domain name and a hosting account. This course will show you exactly how to do that, even if you're new to the process.
Description
Brad Merrill has been building things on the web for well over a decade. In 2010, he started a blog about technology and innovation, and in just a couple of years it grew into a large publication with staff and revenue, serving more than half a million monthly readers. His work has been featured on Techmeme and cited by a number of notable blogs and publications, including the Wall Street Journal.
In this course, Brad condenses more than ten years of trial and error into a simple blueprint designed to help you build a successful blog.
You'll learn all the essentials, including:
The mindset of a successful blogger
How to build a WordPress site
How to write amazing blog content that readers will love and share
How to promote your content to ensure people actually see it
How to build and leverage an email list to generate traffic and revenue on demand
How to turn your blog into a business that generates revenue
Why would you want to build a blog? Well, there are many different motivations, but here are a few of the most common:
Build a business: A blog can be the center of a low-overhead, location-independent, lucrative business. There has never been a better time to do this—the Internet has made it cheaper and easier than ever before for anyone to start a business.
Grow an existing business: Content marketing is one of the best ways to drive your business forward, and a blog is a tried and true format. Many of the world's biggest companies and brands are now using digital content to market their products and services, so you'll be in great company if you do the same.
Showcase your expertise: If you want to position yourself as a thought leader or expert, blogging is an excellent way to do it. A blog can be a powerful asset if you're trying to build a personal brand, get a job, sell services, or launch a career in public speaking.
Build Relationships: Blogging is a great way to become an active and influential member of your community, which can help you build relationships with people you want to reach.
If you're thinking of starting a blog this year, there's never been a better time. This course will walk you through the entire process—setting up WordPress, writing stellar content, promoting that content, building an email list, and implementing a revenue model to turn your blog into a business. It's all here.
Course Content
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Introduction
2 Lectures 00:07:33-
Welcome To The Course!
Preview00:06:40 -
How To Use This Course
00:00:53
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The Foundation
3 Lectures 00:14:08-
The Mindset of A Successful Blogger
Preview00:05:08 -
Content Strategy & How To Find Your Perfect Niche
Preview00:05:49 -
Naming & Branding Your Blog
00:03:11
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Setting Up Your Website
12 Lectures 00:36:48-
Why You Should Use WordPress For Your Blog
Preview00:04:03 -
What You'll Need To Build A WordPress Site
00:05:55 -
How To Install WordPress In Under 5 Minutes
00:02:35 -
Exploring The WordPress Dashboard
00:04:44 -
WordPress Posts & Pages
00:01:29 -
The WordPress Post Editor
00:03:57 -
Customizing Your WordPress Profile
00:01:42 -
Finding & Installing A WordPress Theme
00:04:37 -
How To Customize Your Theme
00:01:53 -
WordPress Plugins
00:02:14 -
Security & Backups
00:02:35 -
Analytics & Data
00:01:04
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Generating Content Ideas
7 Lectures 00:11:07-
Why You Need A Reliable Ideation System
Preview00:00:42 -
Creation Begins With Consumption
00:02:15 -
Conducting A Brain Dump
00:01:09 -
The #1 Tool For Content Research
00:02:05 -
Questions Straight From Your Target Audience
00:01:33 -
Eavesdropping On Niche Communities
00:02:02 -
How Your Existing Audience And Content Can Help You Generate New Ideas
00:01:21
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Improving Your Writing
6 Lectures 00:18:09-
The Importance Of Effective Writing
Preview00:02:53 -
How To Write Irresistible Headlines
00:04:01 -
Matching Your Audience's Tone & Vocabulary
00:01:45 -
Creating Focused Content
00:01:23 -
How Grammatical Errors Can Cripple Your Efforts
00:02:30 -
How To Become A Better Writer
00:05:37
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The Most Effective Types Of Blog Content
13 Lectures 00:23:53-
Exploring Various Types of Content
Preview00:00:32 -
How To Create Epic List Content
00:02:35 -
Teaching Your Audience With Guides & Tutorials
00:02:00 -
Two Approaches To Q&A Content
00:01:54 -
Interviews & Profiles
00:02:40 -
Where A List Meets An Interview
00:02:01 -
How To Write Valuable Reviews & Comparisons
00:02:12 -
Working News Into Your Content Strategy
00:01:07 -
Creating Valuable Roundups & Resource Lists
00:01:03 -
Thought, Opinion and Controversy
00:01:48 -
Statistics & Original Research
00:01:29 -
Presenting Complex Data For Visual Learners
00:01:25 -
How To Write A Case Study That Turns Readers Into Customers
00:03:07
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Content Formats & Repurposing
3 Lectures 00:07:53-
Alternative Content Formats
00:02:25 -
How To Generate An Infinite Stream Of Fresh Content
00:01:26 -
Watch Me Turn One Video Interview Into More Than A Dozen Pieces Of Content
00:04:02
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Blog SEO (Search Engine Optimization)
12 Lectures 00:32:37-
A Brief Introduction To SEO
Preview00:03:24 -
Understanding Search Engines
00:03:34 -
Basic Site Setup For SEO
00:03:26 -
The Best SEO Plugin For WordPress
00:00:56 -
Optimizing Your Page Titles
00:03:46 -
Optimizing Your Meta Descriptions
00:01:04 -
Themes & Template Settings
00:05:13 -
Analyzing Your Content
00:01:01 -
How To Choose The Right Keywords And Create High-Ranking Content On Any Topic
00:05:21 -
Does Keyword Density Matter?
00:01:53 -
Internal Links
00:02:09 -
Image Optimization
00:00:50
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Content Promotion Strategies
8 Lectures 00:15:34-
Why Content Promotion Is Crucial
Preview00:00:38 -
Strategic Collaboration
00:01:51 -
A Simple Way To Get Leading Influencers To Share Your Content
00:01:44 -
Teasing Your Content On Social Media
00:01:48 -
How To Get Your Content Featured In Popular Resource Lists
00:01:23 -
Don't Neglect This Free Source Of On-Demand Traffic
00:01:07 -
How To Promote Your Content In Groups & Niche Communities (Without Being Spammy)
00:03:01 -
The Most Effective Way To Skyrocket Your Audience Overnight
00:04:02
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Growing Your Email List
9 Lectures 00:22:03-
Why Growing An Email List Should Be Your #1 Priority
Preview00:02:03 -
Choosing An Email Marketing Service
00:01:26 -
Incentivizing The Opt-In: 17 Lead Magnet Ideas
00:06:54 -
Where To Place Opt-In Forms On Your Website
00:02:05 -
High-Profile Opt-In Forms
00:02:28 -
How To Turn Commenters Into Subscribers
00:00:56 -
A Counterintuitive Strategy To Increase Your Conversion Rate
00:01:01 -
Leveraging Social Proof To Grow Your Email List
00:01:06 -
Nurturing Your List: The Key To Building Lasting Relationships
00:04:04
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Monetizing Your Blog
6 Lectures 00:13:46-
How To Turn Your Blog Into A Business
Preview00:01:02 -
The Most Common Way To Monetize A Blog (And Why I Don't Recommend It)
00:02:54 -
The Best Way To Monetize A Blog Without A Product Of Your Own
00:04:22 -
Creating & Selling Your Own Products On Your Blog
00:02:24 -
How To Generate Long-Term, Recurring Subscription Revenue
00:01:47 -
Using Your Blog To Market Your Services
00:01:17
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Wrapping Up
1 Lectures 00:01:27-
The Next Steps
00:01:27
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