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Basics of Visual Merchandising and Store Design

person icon Management Study Guide

4.3

Basics of Visual Merchandising and Store Design

Creating positive influence for customers

updated on icon Updated on Apr, 2024

language icon Language - English

person icon Management Study Guide

category icon Business,Merchandising

Lectures -17

Duration -45 mins

4.3

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Course Description

Visual Merchandising and Store Design are an important aspect which are crucial to the success of a retail store as it helps to positively influence the consumer’s buying behaviour and also helps create a good image of the store and provide a unique, comfortable and happy shopping experience for its consumers.

Goals

What will you learn in this course:

  • What Is Visual Merchandising
  • Relation between VMD and Sales Performance

Prerequisites

What are the prerequisites for this course?

  • Basic English and little knowledge about retail businesses
Basics of Visual Merchandising and Store Design

Curriculum

Check out the detailed breakdown of what’s inside the course

Introduction Basics of Visual Merchandising and Store Design
1 Lectures
  • play icon Introduction Basics Of Visual Merchandising And Store Design 05:42 05:42
Explain What Is Visual Merchandising
1 Lectures
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Explain Relation between VMD and Sales Performance
1 Lectures
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Explain the Elements of Visual Merchandising
1 Lectures
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List the Tips for Effective Window Display
1 Lectures
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Explain Relation between VMD and Store Layout
1 Lectures
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Describe the Types of Store Layouts
1 Lectures
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List the Objectives of the Store Front Design
1 Lectures
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Explain How to Balance the Trade-offs in Store Design
1 Lectures
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List the Elements of Exterior and Interior Store Design
1 Lectures
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Explain the Considerations for Store Interior Design
1 Lectures
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List the Characteristics of a Good Store Design
1 Lectures
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List the Indications of Space Problem
1 Lectures
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Explain Role of Space Management in VMD & Store Design
1 Lectures
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Explain Use VMD & Store Design to Influence Consumers
1 Lectures
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List the Factors Influencing VMD and Store Design
1 Lectures
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Instructor Details

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