Basics of Visual Merchandising and Store Design
Creating positive influence for customers
Lectures -17
Duration -45 mins
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Course Description
Visual Merchandising and Store Design are an important aspect which are crucial to the success of a retail store as it helps to positively influence the consumer’s buying behaviour and also helps create a good image of the store and provide a unique, comfortable and happy shopping experience for its consumers.
Goals
What will you learn in this course:
- What Is Visual Merchandising
- Relation between VMD and Sales Performance
Prerequisites
What are the prerequisites for this course?
- Basic English and little knowledge about retail businesses
Curriculum
Check out the detailed breakdown of what’s inside the course
Introduction Basics of Visual Merchandising and Store Design
1 Lectures
- Introduction Basics Of Visual Merchandising And Store Design 05:42 05:42
Explain What Is Visual Merchandising
1 Lectures
Explain Relation between VMD and Sales Performance
1 Lectures
Explain the Elements of Visual Merchandising
1 Lectures
List the Tips for Effective Window Display
1 Lectures
Explain Relation between VMD and Store Layout
1 Lectures
Describe the Types of Store Layouts
1 Lectures
List the Objectives of the Store Front Design
1 Lectures
Explain How to Balance the Trade-offs in Store Design
1 Lectures
List the Elements of Exterior and Interior Store Design
1 Lectures
Explain the Considerations for Store Interior Design
1 Lectures
List the Characteristics of a Good Store Design
1 Lectures
List the Indications of Space Problem
1 Lectures
Explain Role of Space Management in VMD & Store Design
1 Lectures
Explain Use VMD & Store Design to Influence Consumers
1 Lectures
List the Factors Influencing VMD and Store Design
1 Lectures
Instructor Details
Management Study Guide
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