Shay Friedman


Shay Friedman is the CTO and VP, R&D, of Jifiti. With 20 years' experience in the software development world, Shay spearheads and manages the many technologies that Jifiti utilizes on a daily basis. Prior to that, Shay co-founded Pickspace, a VC-backed start-up in the field of real-estate tech. As CTO, he led the company's development efforts and helped it become a world leader in co-working space-related technologies. Prior to Pickspace, Shay co-founded CodeValue, one of the leading tech consulting companies in Israel, where he managed the web division, consulted dozens of companies, conducted training courses, and more. Shay is a renowned international speaker, loves playing basketball, and is endeavoring to improve his guitar playing.