Gunnar Liljas is a software architect with more than 20 years' experience in developing and designing web-based solutions. His focus has been on data-driven content publishing, not only for the Web, but also for automated and on-demand print publishing. Currently, he spends most of his waking hours at the Swedish CRM supplier Revide, where he uses tools such as NHibernate and Redis to create targeted emails, text messages, and campaign web sites based on massive data sources.