Attitude Change

Actions and beliefs about a thing go hand in hand to form an approach. They are dynamic as well as changeable due to the speech and actions of others, as well as a patient's incentive to preserve congruency in the face of incongruence when two perspectives or an outlook and a habit are at odds with one another. Both emotions and thoughts play a role in shaping attitudes and the things we hold as beliefs. Activating a node in an integrated structure has been hypothesized to cause a shift in the channel's multi-content. Thus, it could be feasible to alter one's attitudes by stimulating an affective or emotion-related node, even though an attitude's emotional and cognitive parts are often linked.

What does Attitude Change Explain?

A person's attitude toward what might be good or negative. It manifests in a person's preference for or rejection of a certain thing. Some kids, for instance, have a favorable view of web usage since they believe it offers them access to the most helpful academic content. However, some people may have a negative view of Online activity if they believe that it diverts too much of their attention from their studies. Sometimes people's views change on something they once admired. Every day, we encounter many fresh events and data that reinforce or alter our preexisting perspective on a certain topic. Take the case of the learner who first has a terrible attitude against utilizing the Internet but eventually changes his mind after learning about its usefulness in the classroom.

Types of Attitude Change

Following are the major types of attitude:

Incongruent Attitude Alteration

The "attitude reversal" refers to a shift in perspective in which the prevailing view is reversed, going from positive to negative or negative to affirmative. A veggie, for instance, may feel unfavorable about meat intake and, as a result, abstain from consuming meat. At some point in his life, he may acquire a favorable opinion of beef intake if he learns that beef is an excellent source of protein that is important for health. This indicates a 180-degree shift in mindset, resulting in a pessimistic viewpoint becoming more optimistic. Inconsistent attitude shifts are characterized by a lack of consistency between actions and words. The same might be said of smokers who view cigarettes favorably and engages in the activity for their own sake. A bad attitude about cigarettes and an attempt to stop may develop later in life if the smoker recognizes the bad consequences of cigarettes upon his body. The antithesis of a positive attitude shift, or a completely at-odds attitude shift, may also be seen here.

Similarly, some thrive on being awake throughout the night and feel favorably regarding this method. Nevertheless, they have a bleak opinion on staying up late since they learn that doing so is unsafe for their health at some point. Similarly, there was a 180-degree turn in sentiment.

Congruent Attitude Alteration

Changing one's attitude in the same direction as an already held one constitutes a specific form of an attitude shift. A person's preexisting sentiment for anything gets stronger with time. A user, for instance, can see gym sessions favorably since he believes they would help him develop a more toned frame. However, at some point during his life, he may develop a preference for gym training and spend more time on it if he learns that in contrast to molding the figure, gymnasium workouts also have broad health advantages. Here, the upbeat mood picked up momentum. It is termed a "congruent mentality shift" when someone's beliefs and actions match up. In a related vein, individuals often look down on those who indulge in wasteful spending.

Nevertheless, if they run into an unequal distribution of resources where we require more cash than they have saved, they despise the habit of irresponsible spending. Their poor experience reinforces an unfavorable outlook on ostentation. They begin putting away more cash than they ever had before. As a result, a nasty perception became more unpleasant, demonstrating a parallel attitude shift.

Systematic Attitude Change

Systematic processing occurs when a person is highly motivated and cognitively capable of processing a message. People who use systematic processing are the most likely to be convinced by a communication's substance, such as the force or logic of such an argumentation since they are motivated to pay close attention and have the mental capacity to think thoroughly about a statement. Many elements, including the letter's relevance, the recipient's previous knowledge of the issue, and the presence or absence of external distractions, influence the recipient's enthusiasm and intellectual functioning

When people change their minds about something, it sticks with them for longer and with more stability if they internalize the data via methodical processing. If one wishes to have a "requested level of trust in one's judgments, the inference paradigm of pattern recognition says one will be more likely to employ the empowerment process. Variables related to lower levels of huge confidence or higher perceptions of assurance have been discovered to promote arranging the following. Several aspects might influence communication persuasiveness, such as a message's self-relevance and how it is framed. It has been demonstrated that methodical thinking is helpful in situations surrounding social pressure. More valid answers and higher solution reliability have emerged from group conversations when participants use systematic thinking.


The force of one's outlook is crucial. The intensity of attitude is linked to the stability of an attitude, its lack of flexibility, and capacity to foretell future actions. The more pronounced these traits are, the more powerful the mentality. The strength of an attitude is proportional to the amount of mental energy put into its formation. As such, motivators via more rigorous mental activity tend to be more robust than those formed through less rigorous mental activity. Opinions that result from more deliberate thought tend to be more well-rounded and well-supported by a sophisticated body of data.

Updated on: 22-Dec-2022

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