Applied Marketing: Marketing Made Easy
Learn the Principle of Marketing
Business Development,Marketing Strategy
Lectures -53
Duration -56 mins
30-days Money-Back Guarantee
Get your team access to 10000+ top Tutorials Point courses anytime, anywhere.
Course Description
Are you interested in a career within the world of marketing?
You have come to the right place! Learn the principles of Applied Marketing here.
Throughout this course, you will be introduced to the fundamentals of business marketing strategy viewed from the perspective of the business manager. We will study the five main areas of applied marketing:
- Strategy and Business - Identify the Strategy of a Company, Why Crafting and Executing Strategy Are Important Tasks, The Ideology of Strategy, The 3C Model and the Triple Bottom Line, Management By Objectives (MBO).
- Strategic Management Approaches - Prescriptive Strategy, Emergent Strategy, Game Theory, Models of Decision Making, Dominant Themes - Digital Disruption, Corporate Governance and Ethical Leadership.
- Corporate Planning - Evaluating the External Environment of a Company, Buyer/Customer Power, Suppliers and Rivalry, Critical Success Factors, Balanced Scorecard, Competitive Strengths Assessments.
- Building Your Firm's Business Strategy - The 5 Generic Competitive Strategies, Low-Cost Provider Strategies, Offensive and Defensive Strategies, Strategic Alliances and Partnerships, Building Corporate Level Strategy and Crafting New Strategic Moves.
- Building Strategy for the Future - Functional Level Strategy, Globalizing Your Strategy, Major Driver for Expansion, Strategy and the Future: Strategic Planning and Sense Making, Core Strategic Thinking.
Follow along as we provider you with the skills to effectively evaluate, manage and design the marketing knowledge and functions to contribute to a firm's future direction through applying modern applied marketing thought for managers.
Why wait? Don't miss this fantastic opportunity!
Goals
What will you learn in this course:
- In this course you will learn key marketing concepts including the principles of marketing, the marketing planning process and marketing environmental analysis. I
- In this course you will learn how to analyse the marketing environment by using tools such as PESTLE, Five-Forces, SWOT Analysis, Porter’s Value Chain and Marketing Plan Templates.
- In this course you will learn how to examine current marketing practice in a diverse range of marketing contexts, and you will be introduced to the marketing functions required to establish competitive positioning and manage marketing decisions in the fir
- This course will provide you with the skills to effectively evaluate, manage and design the marketing function and contribute to a firm’s future marketing direction through applying modern marketing thought.
Prerequisites
What are the prerequisites for this course?
- Basic Computer Fundamentals & Terminologies
- A computer installed with Windows/Linux /OS X
- Internet Connectiong
- PDF Reading Software, such as Free Adobe Reader
Curriculum
Check out the detailed breakdown of what’s inside the course
Marketing and the Firm
9 Lectures
- Lecture 1.1: Marketing And The Firm 00:36 00:36
- Lecture 1.2: Marketing Orientation and Context 01:05 01:05
- Lecture 1.3: Marketing Orientation And Context Part 2 00:55 00:55
- Lecture 1.4: Marketing Definition 01:12 01:12
- Lecture 1.5: The Marketing Exchange 00:36 00:36
- Lecture 1.6: Marketing Interactions 00:43 00:43
- Lecture 1.7: Marketing Interactions Part 2 00:36 00:36
- Lecture 1.8: Competitive Advantage 01:49 01:49
- Lecture 1.9: BCG's Advantage Matrix Model 01:24 01:24
Situational Marketing Analysis
8 Lectures
Microenvironments - Industry and Market
15 Lectures
Formulating a Marketing Plan – Building Components
13 Lectures
Executing the Marketing Plan
6 Lectures
Case Studies & Additional Resources
1 Lectures
Instructor Details
Sentinel | 9
eCourse Certificate
Use your certificate to make a career change or to advance in your current career.
Our students work
with the Best
Related Video Courses
View MoreAnnual Membership
Become a valued member of Tutorials Point and enjoy unlimited access to our vast library of top-rated Video Courses
Subscribe nowOnline Certifications
Master prominent technologies at full length and become a valued certified professional.
Explore Now