The Grey Cells has been founded by me to hand hold Digital Startups – right from creating a basic web presence to even a completely Artificially Intelligent Product / Platform. It’s time to give back to the Digital World what it has taught me in the past 2 decades as a Digital Startup Specialist! Have been in the Digital Product industry from 1997 in various roles, in India and abroad in CMM-Level 5 organisations like Syntel (India), Delta Technology (USA), Reuters Asia (Singapore). Have consulted a lot of Indian startups in the capacity of CTO, Principal Mentor in their Digital Journey right from creating their presence in CyberSpace to creating advanced Artificially Intelligent products and platforms. After having spent more than 20 years as an Employee, Entrepreneur and Consultant in the Digital Startup industry I saw the journey and the challenges faced during it. Be it product design, marketing, selling, funding each aspect of the journey needed to be taken up carefully – planned and executed with patience rather than rushing into it blindfolded.