ActiveCampaign Alternatives

What is ActiveCampaign?

ActiveCampaign is an email marketing tool which beginners can use to start their marketing career. It is an automation tool which can be used for marketing automation. The tool consists of different types of CRM functionalities which help organizations to build up relationships with users and clients.

ActiveCampaign can be used to enhance the customer experience. E-commerce, digital marketing, and B2B companies use this tool to enhance the marketing campaigns of their organizations.

Cost of ActiveCampaign

There are three categories and each has different pricing plans. These categories are −

  • Marketing

  • Sales

  • Bundles

The pricing for each category can be found in the table below -


Price Plan

Amount in US Dollars


















Why ActiveCampaign Alternatives?

ActiveCampaign has a lot of features that is the reason it is being used by many organizations. There are a few disadvantages of this tool and they are listed below −

  • The tool has to be learned thoroughly

  • The tool does not provide any free plan

  • Client review for newsletters is charged at $1 per test or client

  • CRM is ideal only for small teams

  • The tool is expensive

How to choose an ActiveCampaign Alternative?

Organizations that want to replace ActiveCampaign with an alternative have to look for the following benefits −

  • The user interface should be easy to use

  • The alternative should have the ability to integrate with a lot of tools

  • The tool should have machine learning features

Top 10 ActiveCampaign Alternatives

ActiveCampaign is an email marketing tool that has many alternatives. We will discuss some of them in detail in this article.

Alternative 1 – Omnisend

Omnisend is an alternative to ActiveCampaign and it offers many benefits to its users. It has a free plan which can be used for enhancing your business. The free plan comes with advanced features and tools which can be used for marketing. You will also get customer support 24/7.


  • Sign-up forms consists of beautiful images, styles, and high-converting text

  • Email builder is easy to use as it has drag and drop feature

  • Custom automation workflows can be easily created

  • Social media channels can be used for push notifications


Omnisend has a free plan which consists of advanced features available in the premium plans. There is a Standard Plan which starts at $16 per month. The tool also has a Pro plan that starts at$59 per month.

Alternative 2 – Moosend

Moosend is an email marketing automation platform which consists of different types of responsive email templates. The tool also comes with automated workflows and readymade templates which will save your time. The tool also helps in categorizing your customers so that emails can be sent to the right audience. You will also get access to online forms for lead generation.


  • Target your audience through advanced email automation

  • Newsletters templates available for free and can be customized easily

  • Email list segmentation feature can be used to categorize audience for sending emails

  • Monitor your campaign performance through real-time reporting and analytics


Pricing plans of Moosend start at $9 per month which will let you access all the features of the tool.

Alternative 3 – HubSpot Email Marketing

HubSpot Email Marketing belongs to the CRM platform of HubSpot. HubSpot offers more features in comparison to ActiveCampaign. The tool consists of all the features required to initiate an email campaign.


  • Powerful CRM is available for free and consists of a log of interactions with all the customers

  • You can create custom reports through the HubSpot tool

  • Create landing pages easily through the tool


HubSpot provides a free plan which you can use to send 2,000 emails per month. The tool also has paid plans which start at $20+ per month

Alternative 4 – Constant Contact

Constant Contact is an ActiveCampaign alternative which is best for beginners as most of its features are basic. You can easily access autoresponders and A/B testing which will help you to be in contact with your customers. The tool will also help you to promote your webinars and online conferences.


  • Subscription forms are available for lead generation

  • A campaign can be monitored through email tracking

  • Autoresponders are available


The tool provides a trial version of 60 days which users can use to test the features. After this, the tool provides two paid plans. One plan starts at $9.99 per month and the other one starts at $45 per month

Alternative 5 – Sendinblue

Sendinblue is an easy-to-use email marketing tool which comes with advanced features. The tool is ideal for beginners and advanced marketing professionals. Sendinblue is an affordable tool in comparison to ActiveCampaign and has a simple user interface.


  • SMS campaigns can be integrated in the workflows

  • The tool consists of readymade email templates

  • Tasks can be automated through an automation workflow builder

  • Drag-and-drop page builder can be used to create landing pages


With the free plan, you can send 300 emails per day to unlimited contacts. Paid plan starts at $19 per month which allows you to send 100,000 emails.

Alternative 6 – Mailchimp

Mailchimp is a popular email marketing software and is an excellent alternative to ActiveCampaign. The tool can be used by different types of businesses. The tool has all the features which can be used to run an effective marketing campaign.


  • Landing pages can be easily created

  • Multistep custom workflows

  • Easy integration with social media

  • Many learning resources available for beginners


With the free plan, you are allowed to send 1,000 emails per month. Paid plans for the tool start at $13 per month.

Alternative 7 – AWeber

AWeber was started in 1998 and it is one of the best alternatives to Active Campaign. The tool consists of a large library of email templates. There are 700 designs and 600 images which can be used to start an email campaign. The platform also has an online form builder tool which helps in customizing the templates.


  • A large library of templates

  • Automation features to tag contacts automatically and assign triggers to emails

  • A mobile app for the platform is also available

  • Email testing can be done through different integrations


AWeber provides a free plan which you can use to add 500 subscribers and send 3,000 emails per month. Paid plans start at $12.50 per month which will help you to use advanced features of the tool.

Alternative 8 – GetResponse

GetResponse is a useful tool for large teams. The tool comes with automation and email marketing features. You can manage your campaigns and also track performance. The tool has a user-friendly interface along with various options for customization.


  • Delivery rate is 99 percent and your emails will not go to the folders such as spam

  • Email marketing campaigns can be easily automated

  • The tool has more than 1r50 readymade email templates

  • Make ads for social media through available templates

  • Webinar software is available to host webinars with two presenters and 1,000 participants


There are three paid plans which depend on the number of contacts. The plan starts from $ 16 per month for 1,000 subscribers.

Alternative 9 – MailerLIte

MailerLite is an ideal tool for small businesses. This is an affordable and lightweight tool whose price starts at $10 per month. The tool also offers a free plan with many advanced features. The tool has a content management system and email marketing tools to enhance the marketing campaigns.


  • Online store can be connected easily

  • Content management system can be used to build landing pages

  • Content can be easily monetized through Stripe


MailerLIte offers a free plan which you can use to send 12,000 emails per month to 1,000 subscribers. Paid plans start from $9 and $19. Enterprise plan has custom pricing.

Alternative 10 – Klaviyo

Klaviyo offers advanced automation features and analytics. The tool has been designed with the capabilities of machine learning and data science. Advanced analytics of Klaviyo is best for retailers or the marketers with large audience. The tool will let you know the details about your marketing campaigns and understanding the decisions of your customers.


  • Easy to integrate with Shopify

  • Customer profiles can be created to make email campaigns as per their needs

  • Targeted messages can be sent directly to customers through social media


The free plan offered by Klaviyo helps marketers to add 500 subscribers. Users can use all the features except customer support through the free plan. Paid plan for the tool starts from $45 per month which includes other features like chat and email support.


ActiveCampaign is a popular email marketing tool used by different types of organizations. It is an expensive tool and does not have any free plan. CRM is also available for small teams only. There are many alternatives like Moosend, Klaviyo, Sendinblue, etc. that offer free plans with advanced features.

Updated on: 09-May-2023


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