Goals

What will you learn in this course:

• At the end of the course, students will have a clear 7-step success plan to launch their Digital Product Idea as a Startup
• Ground work to see whether you really have the entrepreneurship bug in you or you are willing to develop it, 5 ways to check how saleable your idea is and how to make it saleable
• How to convert a Technology Product idea from vision to reality - the detailed 7-step journey that you have to undergo, and how to do it in the right way while enjoying it, aligning your goals with your vision
• How to document the vision for your Technology Product Vision - Define the brand and the offering, your USP (Unique Selling Proposition), a Paper Prototype of your product, Mind Map, Product Release Plan, Wireframe
• How to craft your Team Vision - Company Culture, Guidelines and Help to take the most important Decision whether to Build In-House or Outsource
• How to arrange for money needed to run the show - How to create the Business Plan with Cash Flows and How to create an Investor Pitch Deck that blows them over
• How to craft your product - What is a MVP (Minimum Viable Product), Your Target Customer Persona, Customer Journey, Look And Feel of your product, Architectural Blueprint. Project Management, Data Security
• How to market your product - Funnel Building, Content Generation, Search Engine Optimisation (SEO), Social Media Marketing (SMM), Search Engine Marketing (SEM- Google Adwords), Paid Advertising on Social Media, App Store Optimisation, Marketing Automation
• How to sell your product - Case Studies , Trials, Freemium Model, Community, Referrals, Word Of Mouth, Offline Marketing
• How to provide state-of-the-art Customer Service for your product - The Complete Process

Prerequisites

What are the prerequisites for this course?

• A passion for creating a Technology Startup based on an idea/vision