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6 Effective Ways to Start Digital Marketing for an Online Store
Digital marketing aims to create effective strategies to identify and target potential buyers to convert them into paying customers. eCommerce stores use a range of channels and tools to develop the higher organic website traffic, thus boosting conversions.
In 2022, the global digital marketing share accounts for about $321 billion The value is expected to hit $671.86 billion by 2028. So, there is hardly any tolerance for poor digital marketing efforts since potential buyers and search engines are giving more importance to high-quality user experiences.
In the following paragraphs, we will discuss why digital marketing is necessary for eCommerce businesses and what digital marketing approaches you can follow to build a profitable online store.
Benefits of Digital Marketing
The benefits of digital marketing are manifold - the following are some key advantages.
Cost-effective − Unlike traditional offline marketing channels, online marketing is more affordable if you do it correctly. Since digital marketing efforts are highly targeted, and the budgets are allocated for specific target audiences, the online marketing ROI is higher.
Global reach − The main attraction of digital marketing is that it can have a tremendous global reach. In other words, a single website has the potential to reach every corner of the world, thus increasing the potential for boosting website traffic.
Results are measurable − Using different SEO tools, online brands can track the performance of their campaigns and, hence, gain more insights into their traffic, conversions, and ROI in real-time. Hence, a company's digital marketing teams can make more informed decisions and develop effective marketing strategies.
To Stay Competitive − Customers love to hear the voice behind the brands they love, and therefore, they would expect them to have a strong online presence. As a result, brands having appealing websites and engaging content are likely to stay ahead of the competition.
Personalization − One of the significant factors contributing to the huge popularity of eCommerce stores is the personalized experiences their website offers. Online brands can alter their web portals to track customer behaviors and search patterns to provide more personalized experiences. Personalization can create higher customer engagement and build brand loyalty.
6 Successful Digital Marketing Approaches for an eCommerce Store
Digital marketing is an amazing way to connect with one’s potential buyers through value-addition and premium user experiences, thus influencing them to buy one’s products or services. Here are some tried and tested online marketing methods to boost an eCommerce store’s traffic and conversions.
Optimize Your Website for SEO
During or after designing and launching your eCommerce website, focus on optimizing its user experience. Work on improving the site layout, user-friendly design, language, placement of different elements, and creating a well-balanced layout. Make your website attractive and visually appealing so that your visitors would be willing to buy your products and services.
Create Original and Informative Content
One of the primary steps of building a successful online market[lace is by creating original content that the visitors would love and find useful. Your content should be able to answer all their queries and address their concerns on a deeper level. Use targeted keywords and key phrases to rank higher on the search engines, thus getting more clicks and website traffic.
Moreover, your website or social media content should help the visitors find what they are looking for and, in a way, influence their buying decisions. Be as creative and original as possible to create a lasting impression on the readers’ minds.
Send Personalized Emails
Do you know that 49% of users would love to receive more personalized emails from their favorite brands every week? Email marketing is an excellent online marketing strategy that can bring in regular business. Be it some information about an offer or a new product launch; your loyal customers would love to hear from you once in a while.
Ensure to create fresh content while targeting email account holders, and keep things personalized. For example, you can send across a special discount coupon for specific clients based on occasions like birthdays, anniversaries, etc. Such strategies would boost brand loyalty and trust.
Boost Your Social Media Presence
Social media plays a major role in bringing more business to an eCommerce store. Modern-day customers would like to see the real person and voice behind the brand name, thus being able to learn more about their missions and goals. Social media activities are a great way to engage with one’s target audience on a personal level, thus building trust and credibility.
Besides, nearly 4.76 billion people have accounts on social media platforms, which is more than half of the world’s population. Out of this number, about 137 million new users are reported to have come online in the past 12 months. Needless to say, the potential of social media channels is huge, and if used correctly, you can drive more traffic toward your eCommerce website.
Focus on Mobile-Responsiveness
Focus on developing a more mobile-responsive website to help mobile users find what they are looking for without facing any glitches. Mobile-friendly websites get higher traffic. That’s because over 70% of mobile searches occur on mobile devices, and therefore. Ensure that their viewing and navigating experiences are not hampered due to heavy websites not optimized for mobile devices.
Invest in Influencer Marketing
Influencer marketing is a must-have tool for any online store willing to establish a strong position in the market, especially if an eCommerce store is relatively new in the digital marketing game. Influencers on social media channels like Instagram, Facebook, etc., have a large online audience and, therefore, have already created high credibility for themselves. In short, they have the power to “influence” that audience's buying decisions and behaviors, making them purchase products from a particular brand.
However, try choosing an influencer from your niche, as they can add more value to your marketing campaigns through their extensive experience and knowledge about your specific industry. Besides, working with the right influencers can get your products moving faster by reaching the right audience, thus boosting brand awareness too. In other words, ensure that the social page followings of the influencer you are working with align well with your specific target market.
We hope the above methods will help you develop profitable digital marketing strategies for your or your client's eCommerce store. The golden rule is to either build highly-effective and competitive online marketing strategies or do nothing at all. Because as already mentioned, poor digital marketing strategies won’t get you anywhere, and ultimately that would be a waste of time and money! So, let’s dive in and build a strong online presence to boost growth and higher ROI for a budding eCommerce store.
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