Google Analytics, is Google’s web analytics service for those who are actively managing websites. It adds analytics to Magento store including E-commerce tracking and conversions of their websites. It allows administrators to monitor their website's traffic.
The following steps help you set up Google Analytics in Magento store −
Step 1 − Login to your Magento Admin Panel.
Step 2 − Go to the System menu and click on the Configuration option.
Step 3 − On the left side of the navigation bar, click on the Goggle API option under Sales section.
Step 4 − Expand the Google Analytics panel which shows some settings such as −
Enable option should be set to Yes to activate payment method
Type option provides two types: Google Analytics and Universal Analytics
Account Number accepts your account number
Enable IP anonymization option should be set to Yes.
After done with the settings, click on the Save Config button to save the changes that you have made.