- ITIL Basics
- ITIL - Home
- ITIL - Overview
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- ITIL - Service Basics
- ITIL - Service Lifecycle
- Service Strategy
- ITIL - Service Strategy Overview
- ITIL - Service Strategy Roles
- ITIL - Strategy Generation
- ITIL - Service Portfolio Management
- Business Relationship Management
- ITIL - Demand Management
- ITIL - Financial Management
- Service Design
- ITIL - Service Design Overview
- ITIL - Service Catalogue Management
- ITIL - Service Level Management
- ITIL - Capacity Management
- ITIL - Availability Management
- ITIL - Service Continuity Management
- Information Security Management
- ITIL - Supplier Management
- Service Transition
- ITIL - Service Transition Overview
- ITIL - Project Management
- ITIL - Change Management
- Service Assets and Configuration Management
- Release and Deployment Management
- ITIL - Service and Validation Testing
- Service Operation
- ITIL - Service Operation Overview
- ITIL - Event Management
- ITIL - Incident and Request
- ITIL - Problem Management
- ITIL - Access Management
- Continual Service Improvement
- CSI Overview
- Service Reporting
- ITIL Useful Resources
- ITIL - Quick Guide
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- ITIL - Discussion
ITIL - Strategy Generation
For positive results, service provider needs to plan his services strategically. A good service strategy defines a unique approach for delivering better value.
Service Strategy Manager is the process owner of this process.
Service Generation Sub processes
Strategy Management comprises of four activities as discussed below −
Defining the market
It is necessary to take survey of services available in the market. It gives a clear perspective of cost and quality of services already present and what new service can be offered in competitive environment.
Developing offerings
In this service provider develops a portfolio which contain all the services that are visible and available for the customer. Service portfolio is developed in order to represent all binding service investments towards the market.
Developing strategic assets
It deals with purchasing new technologies, resources and capabilities to offer low-cost and high-value service to the customer.
Measuring and preparation for implementation of strategy
In order to measure success or failure of the strategy, all critical success factors are measured. Also the completion in the market is observed and priorities are adjusted accordingly.