- Content Marketing Tutorial
- Content Marketing - Home
- Strategy & Process
- Content Marketing - Overview
- Content Marketing - Target Customer
- Content Marketing - Content Creation
- Content Marketing - Media Channels
- Content Marketing - Editorial Calendar
- Content Marketing - Style Guide
- Content Marketing - Basic Tools
- Content Marketing - Challenges
- Content Marketing - Tracking Success
- Content Types & Channels
- Content Marketing - Blogs
- Content Marketing - Lifecycle Emails
- Content Marketing - eNewsletters
- Content Marketing - WhitePapers
- Content Marketing - Case Studies
- Content Marketing - eBooks
- Content Marketing - Digital Magazine
- Content Marketing - Mobile Apps
- Content Marketing - Web Apps
- Content Marketing - Podcasts
- Content Marketing - Webinars
- Content Marketing - Infographics
- Content Marketing - Articles
- Content Marketing - Press Releases
- Content Marketing - Social Media
- Conclusion
- Content Marketing - Examples
- Content Marketing - Web Resources
- Content Marketing Useful Resources
- Content Marketing - Quick Guide
- Content Marketing - Resources
- Content Marketing - Discussion
Content Marketing - WhitePapers
What is a Whitepaper?
A whitepaper, also called a research paper, is a kind of an extended report which focuses on a particular topic, elaborates it, and explains it in detail.
A whitepaper is a long and linear narrative which argues a certain concept, while backing the argument with data and research.
The language used in a whitepaper is formal, which might also include technical jargon used by experts.
A whitepaper can consist of statistical tables, quotes from leading research firms, excerpts from academic books, etc.
The contents of a whitepaper should be text-heavy meant for deep reading.
Purpose of Writing a Whitepaper
With a whitepaper, you can talk about your expertise and educate prospective customers about your business. If you sell a product or provide a service, which customers buy or subscribe to only after due research, then you can come up with a whitepaper which guides them in their buying decisions.