GPRS enables a variety of new and unique services to the mobile wireless subscriber. These mobile services have unique characteristics that provide enhanced value to customers. These characteristics include the following:
Mobility: The ability to maintain constant voice and data communications while on the move.
Immediacy: Allows subscribers to obtain connectivity when needed, regardless of location and without a lengthy login session.
Localization: Allows subscribers to obtain information relevant to their current location.
The combination of these characteristics provides a wide spectrum of possible applications that can be offered to mobile subscribers. In general, applications can be separated into two high-level categories: corporate and consumer. These include:
Communications: E-mail, fax, unified messaging and intranet/Internet access, etc.
Value-added services: Information services and games, etc.
E-commerce: Retail, ticket purchasing, banking and financial trading, etc.
Location-based applications: Navigation, traffic conditions, airline/rail schedules and location finder, etc.
Vertical applications: Freight delivery, fleet management and sales-force automation.
Advertising: Advertising may be location sensitive. For example, a user entering a mall can receive advertisements specific to the stores in that mall.
It is also possible to send SMS messages over GPRS. In addition, it is planned to implement supplementary services, such as call forwarding unconditional (CFU), call forwarding on mobile subscriber not reachable (CFNRc), and closed user group (CUG).