It is all about the frequency! But make sure it is just the right amount of frequency.
One of the things that you need to consider when using Twitter is how often that you Tweet. If you were to sit down and go crazy with Tweets, you could easily Tweet information every few minutes for 24 hours. Of course, that is just plain nuts because you will find that people will start to become immune to what you are saying and it comes across more as spam than useful information.
To make the most of your Twitter account, there are certain times where Tweets are read more often than other times. There are also certain time frames you might want to consider because you should not be Tweeting every hour on the hour. Read the following suggestions and you will find that timing is everything.
One thing that users need to think about is the expected frequency. If you have a certain time that you usually post something on Twitter, say once a week or twice a day, then people come to expect that you will be posting sometime soon. Your followers will know when to look. There is such a thing as Tweeting too much and also Tweeting too little. You do not want to Tweet over and over again, as already stated. However, to only Tweet once is minimal usage of this social media outlet that could otherwise be much more effective. If you have days that you are busy running your business, keep a document handy that serves as a bank of potential Tweets that you can automatically post or even repeat a re-Tweet.
Also, when considering Tweeting, think about when to do it. You can even schedule it on your own time clock so that you know when the higher frequency of viewing times will be most likely to see your postings. It does not matter what time zone you are in because it differs all around the world when people will see your Tweets. On weekdays, the most common times for people to check their Tweets is during the peak hours of 7:45 a.m. to 9 a.m., 11:15 a.m. to 1 p.m. and 5 to 7 p.m. On Saturdays, the peak time for viewers to log on to see Tweets would be from 9 a.m. to 1 p.m., 5 to 7 p.m. and 9 to 11 p.m. On Sundays, the most common log-in times are anywhere from noon to 3 p.m. and 5 to 10 p.m. These times are set for businesses that usually operate from a nine to five work day. If your business is a bar or or night club, it might be best to post Tweets about three hours before opening and an hour after closing time.
You may be wondering why these times are so crucial. The truth is that most people have the tendency to hop on to Twitter and their other social media accounts before going to work, during their lunch breaks, after work and during down time on the weekends and holidays. It all depends on your audience but these are the most common windows.
The recommended number of times for someone to Tweet information is at least three to five times per day. This gives people a chance to log in to their social media accounts and see at least something about your business during at least one of the peak hours. Some businesses that provide news or timely updates will use Twitter more frequently though that is an exception. You can always experiment but make sure that you maintain consistency. Your followers will be watching whether it seems like it or not.